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Head of Marketing Initiatives
Head of Marketing InitiativesKG Engineering & Consultancy • Bengaluru, Republic Of India, IN
Head of Marketing Initiatives

Head of Marketing Initiatives

KG Engineering & Consultancy • Bengaluru, Republic Of India, IN
1 day ago
Job description

Job Title : Branding and Marketing Manager

Department : Marketing

Reports to : CEO

Location : Bangalore

Job Type : Full-time

Job Summary :

We are seeking a dynamic and strategic Branding and Marketing Manager to lead the development, implementation, and management of our brand and marketing strategies. The ideal candidate will be responsible for building a strong and consistent brand identity across all channels, driving customer engagement, and ensuring alignment with business goals.

Key Responsibilities :

Brand Management :

  • Develop and execute brand strategies that position the company effectively in the market.
  • Maintain brand consistency across all marketing and communication platforms.
  • Manage brand guidelines and ensure compliance internally and externally.
  • Lead brand refresh initiatives and oversee creative direction for branding assets.

Marketing Strategy & Campaigns :

  • Coordination with external agencies like IESA, ISM etc.
  • Responsible for outside India image building
  • Drive Webinar campaigns by co-ordinating with relevant stake holders
  • Design and implement integrated marketing campaigns (online and offline) to support business objectives.
  • Develop marketing plans that include digital marketing, print advertising, PR, events, and social media.
  • Monitor campaign performance and adjust strategies based on analytics and feedback.
  • Identify opportunities for new marketing channels and partnerships.
  • Prepare all marketing collaterals by coordinating with relevant stake holders
  • All Event Managements across India

    • Market Research & Analysis :

  • Conduct competitor analysis and market research to identify trends and customer preferences.
  • Use data insights to refine positioning, messaging, and marketing strategies.
  • Monitor customer feedback and industry developments to inform brand evolution.

    • Team Leadership & Collaboration :

  • Lead and mentor a team of marketing professionals and creatives.
  • Work closely with product, sales, and customer service teams to align messaging and marketing efforts.
  • Manage relationships with external agencies, vendors, and media partners.

    • Qualifications :

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master’s preferred.
  • 5+ years of experience in branding and marketing roles, preferably in a managerial capacity.
  • Proven track record of successful brand management and marketing campaign execution.
  • Strong knowledge of digital marketing tools and platforms.
  • Excellent communication, leadership, and project management skills.
  • Creative mindset with strong analytical and problem-solving abilities.

    • Preferred Skills :

  • Proficiency in marketing automation platforms.
  • Familiarity with graphic design tools (e.G., Adobe Creative Suite, Canva).
  • Experience in B2B marketing environments.
  • Strong storytelling and content development skills.

    • KPIs / Success Metrics :

  • Brand awareness and recognition scores.
  • Lead generation and conversion rates.
  • Campaign ROI and engagement metrics.
  • Customer retention and satisfaction indicators.
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    Head Of Marketing • Bengaluru, Republic Of India, IN

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