Social Media Manager

Role Objective :

To plan, create, and execute impactful social media strategies that drive consistent follower growth, engagement, and conversions across multiple brand locations. The role requires a mix of creative storytelling, data-driven decision-making, and strong coordination with design, video, and marketing teams to ensure every post contributes to brand visibility and measurable community growth.

Key Responsibilities :

1. Strategy & Planning

• Build monthly content calendars outlining post frequency, campaign themes, and growth objectives.
• Plan and execute campaigns for ongoing promotions, seasonal events, memberships, and partnerships.
• Maintain a balanced content mix : reels, carousels, stories, testimonials, influencer collaborations, and trending audio content.
• Research social trends and audience behavior to refine brand tone and posting strategy.

2. Content Creation & Execution

3. Community Management & Growth

4. Analytics & Reporting

5. Collaboration & Coordination

Key Performance Indicators (KPIs) :

🚀 Follower Growth : +1,000 net followers per month per location (minimum).

🎥 Organic Reach : 50k+ views on key reels or event-based content.

💬 Engagement Rate : Maintain 10%+ engagement rate across posts.

📈 Reach Growth : 20% MoM increase in organic reach.

🕒 Consistency : 100% posts delivered on schedule.

🎯 Conversion Impact : Trackable link clicks, bookings, or DM inquiries from posts.

Tools Required :

Scheduling & Analytics : Meta Business Suite, Later

Design & Collaboration : Canva, Google Drive, Asana

Reporting : Meta Insights, Google Sheets / Looker Studio