What is The Role
We are looking for a Program Associate Email Marketing to support and grow product-led email programs that help users move through activation adoption and expansion .
In this role youll work closely with IT Marketing Operations Product Analytics Product Marketing Product and regional teams to deliver thoughtful timely and locally relevant email experiences . Youll play a key role in bringing email strategies to life helping identify product- and behavior-based triggers and using data and product signals to improve performance over time.
What You Will Be Doing
Email Program Execution Automation & Experimentation
- Execute the email marketing strategy including audience sourcing nurture flow design automation and producttriggered messaging
- Build and manage automated scalable email programs using Marketo including lifecycle and behaviorbased flows
- Design and execute email experimentation (A / B and multivariate testing) to optimize subject lines messaging timing and conversion performance
- Work closely with IT Marketing Operations and Product Analytics teams to identify build and operationalize email triggers based on product telemetry and user behavior
- Actively source new sources of the audience to increase the email campaign reach
- Support the scaling of productled and lifecycle email programs across regions
Nurture Programs & Optimization
Operational health and optimization nurtures that guide users toward best practices feature adoption and improved system performanceTrialtopaid and entryleveltocloud conversion nurtures including localized messaging to support global audiencesProduct and solutionspecific nurtures tailored to distinct use cases personas and stages of the user journeyProduct telemetry and behaviorbased nurtures triggered by inproduct signals usage patterns and lifecycle milestonesPartner with Analytics to track performance and continuously improve engagement and conversionOperations Quality & Compliance
Ensure operational excellence across all email programs including QA deliverability and regional scalabilityMaintain compliance with email regulations and internal governance standardsContribute to documentation and best practices to support repeatable scalable executionCrossFunctional Collaboration
Collaborate with Product Marketing Product IT Marketing Operations and Product Analytics to align messaging with product priorities and user journeysCoordinate inputs across teams to deliver accurate relevant and timely email communicationsWhat You Bring
23 years of experience working with email marketing platformsFamiliarity with lifecycle marketing nurture programs and product-led growth conceptsAbility to turn product signals and user behavior into clear helpful messaging for customersStrong attention to detail with well-developed organizational and execution skillsInterest and comfort working collaboratively across teams in a fast-paced environment.Required Experience :
IC
Key Skills
Crisis Management,Microsoft Word,Office Experience,Conflict Management,Constant Contact,Microsoft Powerpoint,Research Experience,Salesforce,Administrative Experience,Public Speaking,Google Suite,Writing Skills
Employment Type : Full Time
Experience : years
Vacancy : 1