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Email Marketing Program Associate, Self-Service growth
Email Marketing Program Associate, Self-Service growthElastic • Bengaluru, Karnataka, India
Email Marketing Program Associate, Self-Service growth

Email Marketing Program Associate, Self-Service growth

Elastic • Bengaluru, Karnataka, India
10 days ago
Job description

What is The Role

We are looking for a Program Associate Email Marketing to support and grow product-led email programs that help users move through activation adoption and expansion .

In this role youll work closely with IT Marketing Operations Product Analytics Product Marketing Product and regional teams to deliver thoughtful timely and locally relevant email experiences . Youll play a key role in bringing email strategies to life helping identify product- and behavior-based triggers and using data and product signals to improve performance over time.

What You Will Be Doing

Email Program Execution Automation & Experimentation

  • Execute the email marketing strategy including audience sourcing nurture flow design automation and producttriggered messaging
  • Build and manage automated scalable email programs using Marketo including lifecycle and behaviorbased flows
  • Design and execute email experimentation (A / B and multivariate testing) to optimize subject lines messaging timing and conversion performance
  • Work closely with IT Marketing Operations and Product Analytics teams to identify build and operationalize email triggers based on product telemetry and user behavior
  • Actively source new sources of the audience to increase the email campaign reach
  • Support the scaling of productled and lifecycle email programs across regions

Nurture Programs & Optimization

  • Operational health and optimization nurtures that guide users toward best practices feature adoption and improved system performance
  • Trialtopaid and entryleveltocloud conversion nurtures including localized messaging to support global audiences
  • Product and solutionspecific nurtures tailored to distinct use cases personas and stages of the user journey
  • Product telemetry and behaviorbased nurtures triggered by inproduct signals usage patterns and lifecycle milestones
  • Partner with Analytics to track performance and continuously improve engagement and conversion
  • Operations Quality & Compliance

  • Ensure operational excellence across all email programs including QA deliverability and regional scalability
  • Maintain compliance with email regulations and internal governance standards
  • Contribute to documentation and best practices to support repeatable scalable execution
  • CrossFunctional Collaboration

  • Collaborate with Product Marketing Product IT Marketing Operations and Product Analytics to align messaging with product priorities and user journeys
  • Coordinate inputs across teams to deliver accurate relevant and timely email communications
  • What You Bring

  • 23 years of experience working with email marketing platforms
  • Familiarity with lifecycle marketing nurture programs and product-led growth concepts
  • Ability to turn product signals and user behavior into clear helpful messaging for customers
  • Strong attention to detail with well-developed organizational and execution skills
  • Interest and comfort working collaboratively across teams in a fast-paced environment.
  • Required Experience :

    IC

    Key Skills

    Crisis Management,Microsoft Word,Office Experience,Conflict Management,Constant Contact,Microsoft Powerpoint,Research Experience,Salesforce,Administrative Experience,Public Speaking,Google Suite,Writing Skills

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Email Marketing Program Associate SelfService growth • Bengaluru, Karnataka, India

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