General Manager - Channel Sales

Position : General Manager - Channel Sales

Job Type : Full-Time

Website : https : / / axestrack.com /

About Axestrack :

Axestrack is an innovation-driven leader in digital logistics solutions, leveraging cutting-edge technology to transform supply chains. We are the only South East Asian company to be featured in Gartner's Market Guide for Fleet Management.

By integrating advanced telematics, ERP systems, AI, and data analytics, we offer real-time visibility and optimization for logistics operations. Our focus on innovation ensures that we not only meet current industry demands but also pioneer future-ready solutions, empowering global businesses to build efficient, resilient, and adaptive supply chains.

Role Overview

Axsestrack is expanding its national channel footprint rapidly. From a current base of 20 channel partners, we aim to scale to 100+ active dealers across India. We're hiring a General Manager – Channel Sales, someone who has strong sales experience and has built or expanded a dealer network from the ground up.

This role is sales-heavy and field-driven, with high responsibility for nationwide dealer expansion, activation, and performance. It also carries elements of cross-functional ownership — you'll contribute to planning, field execution, marketing activities, and feedback for product improvement. The ideal person is someone who enjoys taking responsibility, works independently in the field, and can drive results without constant supervision.

Core Responsibilities (Primary Focus : Sales & Dealer Expansion)

• Expand the dealer ecosystem from 20 → 100+ active small-scale dealers across major regions in India.
• Identify, screen, and onboard small-scale dealers with strong local influence and capability.
• Build market coverage plans for metro, Tier 1, Tier 2, and high-potential industrial clusters.
• Ensure that every new dealer becomes productive within defined timelines.
• Create clear sales targets, monthly activation plans, and performance review cycles.
• Drive on-ground sales through joint visits, field meetings, and continuous follow-up.
• Monitor dealer sales funnel, conversion rates, and installation performance.
• Coordinate with field engineering team for installation, training, and post-sales support.
• Implement dealer policies, incentive schemes, compliance processes, and brand guidelines.
• Resolve ground issues promptly and maintain strong dealer relationships.

High-Ownership Responsibilities

Collaboration With Marketing & Product

Ideal Candidate Profile

First-Year Success Metrics

Skills Required

Negotiation, Performance Monitoring, Channel Sales, Dealer Development, Communication, sales execution