RAK Ceramics - Senior Product Manager

Role Summary :

This is a strategic leadership role that sits at the intersection of product management, marketing, and commercial excellence ; shaping how our worldclass global ranges resonate with Indian customers, channel partners and Strategy & Positioning :

• Own the gotomarket strategy.
• Translate global positioning into locally relevant narratives that align with Indian market dynamics.
• Define clear product ladders, price architecture, and value propositions to differentiate between RAKs masspremium play and RAKs global luxury Insights & Adaptatio n :
• Conduct ongoing market research and competitive benchmarking to identify portfolio gaps and opportunities.
• Partner with global product teams to adapt SKUs, finishes, and designs to local preferences.
• Drive databacked decisions for portfolio rationalization and Lifecycle Management :
• Oversee product launches, updates, and phaseouts with a crossfunctional launch calendar.
• Lead the creation of sales enablement tools (TDS sheets, design guides, hero product kits).
• Monitor product performance metrics : margin, contribution, and market penetration, adjusting strategies in real Collaboration :
• Work closely with Sales, Retail Excellence, and Supply Chain teams to ensure portfolio adoption.
• Engage with dealers, architects, and influencers to gather feedback and finetune positioning.
• Act as the India voice to the global product team, sharing insights and shaping future Improved consideration and preference scores for premium / luxury ranges.
• Measurable uplift in dealer adoption and project Profile :

Education : MBA / PGDM in Marketing / Strategy or similar.

Experience :

in building materials, home décor or FMCG premium categories.

At RAK Ceramics, we are shaping new experiences in surfaces for Indias evolving customer.

Youll be at the heart of that journey; crafting a portfolio that blends global innovation with local insight, and building icons that redefine our industry.

(ref : iimjobs.com)