Job Description : Content Writer (Fintech)
Role Overview
We are looking for a creative and detail-oriented Content Writer to craft compelling, clear, and conversion-focused content for our fintech products. This role requires someone who can simplify complex financial concepts and create content that educates, engages, and drives action across global audiences.
Key Responsibilities
- Write high-quality content for websites, landing pages, blogs, emails, product pages, and marketing campaigns
- Translate complex fintech, payments, and financial concepts into simple, user-friendly content
- Create performance-driven content aligned with SEO, growth, and conversion goals
- Collaborate with Product, and Design teams to support campaigns and launches
- Maintain brand voice and messaging consistency across all content touchpoints
- Edit, proofread, and optimize content based on performance insights and feedback
- Create engaging content for social media platforms including , Twitter (X), Instagram, and other relevant channels
- Develop ad copies for paid campaigns across Google Ads, Meta, , and other digital advertising platforms
- Write performance-focused short-form content such as ad hooks, headlines, CTAs, and scripts for video ads
- Work closely with the Performance Marketing team to test, iterate, and optimize ad creatives based on campaign data
Required Skills & Experience
Proven experience as a Content Writer, preferably in fintech, finance, SaaS, or B2B techStrong command of English with excellent writing, editing, and storytelling skillsAbility to adapt tone for different audiences and platformsBasic understanding of SEO principles and content optimizationResearch-driven mindset with attention to accuracy and complianceAbility to meet deadlines and work in a fast-paced environmentUnderstanding of paid media content frameworks (AIDA, PAS, hooks, UGC-style ads) and platform-specific content best practicesNice to Have
Experience writing for fintech, payments, or financial productsFamiliarity with content performance metrics and analyticsExperience with global audiences and localizationExperience creating social media calendars and ad content variations for performance campaignsWhy Join Us?
Work on impactful fintech products with global reachCollaborate closely with growth and product teamsOpportunity to shape brand voice and content strategyFast-paced environment focused on clarity, quality, and impact