GROWTH & CONTENT OPERATOR (OUTDOOR BRAND)

Position : Growth & Content Operator (Outdoor Lifestyle Brand) — Full Time, Remote

Company : Wilora (Australia)

Industry : Outdoor Tools, Knives, Bushcraft, Field Gear

Work Hours : Monday to Friday (Indian daytime overlap with Adelaide)

About Wilora

Wilora is an Australian outdoor & field-tools brand focused on knives, axes, leather goods, and rugged EDC.

Our visual identity is :

masculine

minimal

muted color palette

steel / leather / wood

bushcraft / field / outdoor work

clean, structured, functional

We are looking for someone who naturally understands this style , stays organized, and can execute consistently.

Role Overview

We need an execution-focused operator with strong aesthetic discipline.

This is NOT a designer role.

This is NOT a creative-director role.

This is about : executing content

following strict brand guidelines

organizing media

producing simple reels

managing creators

running outreach

keeping everything tidy, structured, and consistent

If you enjoy order, structure, muted aesthetics, outdoor gear , and producing high output every week—this role is perfect for you.

Key Responsibilities Content Execution

Create simple reels in CapCut (following our templates)

Create posts in Canva (brand templates only)

Schedule posts, stories, and reels

Organize all content in folders (naming conventions provided)

Maintain brand consistency (colors, fonts, mood)

Creator & UGC Management

Daily influencer outreach

Track replies and shipments

Organize UGC, request permissions

Prepare content for posting

Email & SEO Support

Create basic Klaviyo campaigns

Update flows (simple edits only)

Write 1 educational article per week (SEO guidance provided)

Reporting & Operations

Weekly report on KPIs, content, influencers

Basic listing improvements (Shopify / Amazon)

Support different ad hoc missions (research, outreach)

Required Skills & Traits (Non-Negotiable)

• ️ Aesthetic Sense

You must naturally understand masculine, rugged, outdoor aesthetics :

muted tones, minimal layouts, clean structure.

If your style is colorful, cute, or overly modern—this role is not for you.

Folder structure, naming, tracking—everything must be tidy.

If you like knives, hiking, gym, motorcycles, leather goods, EDC, or tactical gear—perfect match.

You will write captions, emails, and blog posts.

Canva

CapCut

Google Sheets

Instagram

Basic Shopify / Amazon experience is a bonus

Preferred Personality

We are looking for someone who :

is disciplined

is structured

enjoys order

enjoys outdoor style

takes responsibility

works independently

can handle a fast-growing brand

is hungry to produce results

is reliable and consistent every day

If you’re the kind of person who keeps your folders organized, your desk clean, and your work structured—you will thrive here.

What We Offer

Stable, long-term role

Work directly with the founder (Australia)

Clear processes and guidelines

Opportunities to grow into senior roles

Exposure to global ecommerce

Freedom with responsibility

A brand with soul, masculinity, identity, and long-term vision

To Apply

Send : Your resume

Your portfolio or social media samples

Your expected salary.

Final Note

We value discipline, aesthetic alignment, and consistent execution.

If you resonate with rugged outdoor gear, clean visuals, and structured workflows — you will be at home in Wilora.