Digital Marketing Specialist

Job Title : Digital Marketing Specialist

Location : Balaji Nagar, Pune

Job Type : Full-time [Remote]

Salary : ₹3.0 – 4.2 LPA + Incentives

About the Role At Brandskript , we don’t just run ads — we scale businesses. We’re looking for a Digital Marketing Specialist with proven expertise in running Meta Ads & Google Ads campaigns across multiple industries and global markets (USA, UAE, UK) .

If you know how to generate leads and sales for both tangible products (E-commerce, Real Estate, Retail) and intangible services (SaaS, Coaching, Consulting, EdTech) — and can back it up with results — this is your chance to make a real impact.

Roles & Responsibilities 1. Performance Marketing & Paid Campaign Management

Plan, set up, and manage Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, Shopping) campaigns.

Run campaigns for tangible products and intangible services across India, USA, UAE, and UK markets .

Design and manage full-funnel campaigns — awareness, engagement, conversions, and retargeting.

Optimize ad spend, manage budgets, and scale campaigns with a focus on ROI and ROAS .

2. Analytics, Tracking & Data-Driven Insights

Set up and manage Pixels, Google Tag Manager (GTM) tags, UTM parameters, and GA4 tracking .

Monitor and analyze campaign performance using Google Analytics 4 (GA4) and platform dashboards.

Prepare weekly and monthly reports with actionable insights.

Track key metrics (CTR, CPL, CPA, LTV, ROAS) and recommend improvements.

3. Campaign Optimization & Conversion Rate Growth

Conduct A / B testing of ad creatives, copies, landing pages, and audiences.

Implement advanced audience targeting, lookalike audiences, and remarketing campaigns .

Optimize landing pages and funnels for higher conversion rates.

4. SEO, Content & Organic Growth Support

Perform keyword research and align with campaign goals.

Implement advanced SEO strategies alongside paid efforts to boost visibility.

Collaborate with content writers to ensure campaigns align with SEO-driven content.

5. Social Media Marketing & Brand Presence

Manage and grow social media channels with strategic campaigns.

Align organic + paid campaigns for maximum engagement and conversions.

Ensure brand messaging is consistent across platforms.

6. Email Marketing & Automation

Develop and execute segmented & automated email campaigns .

Track open rates, CTRs, and conversions, optimizing campaigns regularly.

Integrate email strategies with paid ads for seamless customer journeys.

7. Client Management & Custom Solutions

Understand client industries, markets, and objectives.

Provide customized ad strategies based on business goals.

Present campaign performance clearly to clients with data-driven insights.

8. Collaboration & Creative Execution

Partner with designers to create high-converting creatives, videos, and landing pages .

Ensure creatives and messaging are adapted for different global markets (USA, UAE, UK) .

Provide detailed creative briefs to the design and content teams.

9. Research, Innovation & Industry Awareness

Stay updated with platform updates, ad policies, and global trends .

Research competitor campaigns in domestic & international markets .

Experiment with new ad formats, tools, and growth hacks.

10. Continuous Learning & Team Contribution

Share campaign insights and best practices with the internal team.

Upskill regularly through certifications and learning opportunities.

Proactively propose innovative strategies to improve performance for clients.

Must-Have Skills Proven expertise in Meta Ads & Google Ads (Search, Display, YouTube, Shopping).

Foreign market campaign experience : USA, UAE, and UK.

Strong ability to generate qualified leads, conversions, and scalable ROI .

Hands-on experience with Pixel setup, GTM tags, UTM tracking, and GA4 .

Knowledge of advanced audience targeting, remarketing, and funnel optimization.

Proficiency with analytics and marketing tools (Google Analytics, SEMrush, Moz, HubSpot, Facebook Insights).

Strong copywriting and communication skills for ad messaging.

Certifications (Google Ads, Meta Blueprint, HubSpot) are a strong plus.

Why Join Brandskript? Competitive salary + performance-based incentives

Opportunity to run international campaigns for diverse industries

Fast-paced, growth-oriented, and collaborative work culture

Continuous learning, upskilling, and career growth opportunities

How to Apply Send your resume + cover letter + portfolio to connect@brandskript.com

with the subject line :

Application – Digital Marketing Specialist

This role is for highly skilled performance marketers who know how to scale campaigns across India, USA, UAE, and UK while driving measurable results for both products & services .