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Healthcare Marketing Specialist

Healthcare Marketing Specialist

Egg Preservation Institute of AsiaNew Delhi, Republic Of India, IN
7 days ago
Job description

Job Type : Full-time

Location : Green Park, New Delhi (On-site)

Company : EPIA – Egg Preservation Institute of Asia

Experience : 1–3 years

Industry : Fertility

  • Women’s Health
  • Healthcare

About the Role

EPIA is looking for a dynamic Healthcare Marketing & Business Development Associate to support digital marketing, patient education, and referral-building with gynaecologists and wellness partners. This is a hybrid role combining marketing execution with on-ground relationship management.

Key Responsibilities

Marketing & Content

  • Create and support content for social media, reels, posts, newsletters, and brochures.
  • Assist with SEO basics, website updates, and digital campaign coordination.
  • Manage monthly content calendars and coordinate with designers & video teams.

    • Social Media & Digital Growth

  • Handle daily posting on Instagram, LinkedIn, Facebook, and YouTube.
  • Track analytics and support lead generation funnels.
  • Coordinate influencers and manage deliverables.

    • Referral & Business Development

  • Reach out to gynaecologists and women’s health practitioners for referrals.
  • Build and maintain relationships with clinics, wellness partners, and corporates.
  • Share program details, brochures, and maintain referral performance trackers.
  • Support doctor visits, B2B partnerships, and cross-referral opportunities.

    • Patient Acquisition & CRM

  • Coordinate with clinic teams to ensure smooth lead handling and follow-ups.
  • Maintain CRM hygiene and assist with patient journey improvements.

    • Events & Activations

  • Support corporate workshops, college sessions, small meetups, shoots, and fertility campaigns.

    • Requirements

  • Bachelor’s degree in Marketing, Communications, Healthcare, or related fields.
  • 1–3 years of experience in healthcare marketing / BD / wellness (freshers with strong skills may apply).
  • Strong communication & interpersonal skills — confident speaking with doctors and clients.
  • Comfortable with Instagram, Canva, basic analytics, and digital content creation.
  • Organised, proactive, and able to work in a fast-paced clinic environment.
  • Bonus : understanding of fertility, IVF, or women’s health.

    • What We Offer

  • Competitive salary + performance incentives
  • Deep learning in fertility & women’s health marketing
  • Fast-growth role with potential to become Marketing or BD Manager
  • Work with a modern, science-driven women’s health brand
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    Marketing Specialist • New Delhi, Republic Of India, IN