Public Relations (PR) Officer

We are seeking a dynamic and proactive Public Relations (PR) Officer to manage and enhance the reputation, visibility, and communication strategy of the school / academy. The PR Officer will be responsible for developing media relations, handling internal and external communications, promoting school / academy events, and ensuring positive engagement with students, parents, alumni, and the wider community.

Key Responsibilities :

Media Relations & Brand Building :

Build and maintain relationships with media houses, journalists, and educational platforms.

Draft press releases, newsletters, and media content to highlight achievements, events, and initiatives.

Ensure positive coverage of school / academy activities in local and national media.

Internal & External Communications :

Develop and manage communication channels including the website, social media, and printed material.

Prepare speeches, newsletters, brochures, and other communication content for stakeholders.

Address queries and feedback from parents, students, and the community in a timely and professional manner.

Event Promotion & Coverage :

Plan, coordinate, and promote academic, cultural, and sporting events, workshops, and campaigns.

Work with departments to ensure effective publicity before, during, and after events.

Organize media coverage for tournaments, annual functions, or important announcements.

Crisis Communication & Reputation Management :

Act as a liaison during emergencies or sensitive situations.

Develop strategies to handle complaints, negative publicity, or crises.

Uphold the reputation and integrity of the institution.

Stakeholder Engagement :

Foster relationships with alumni, donors, parents, and corporate partners.

Assist in fundraising activities and community outreach programs.

Support student welfare initiatives by ensuring clear and consistent communication.

Content Development :

Write and edit promotional materials, reports, and success stories.

Manage social media accounts with creative and engaging posts aligned with the institution's mission.

Requirements

Educational Qualification :

Bachelor's or Master's degree in Mass Communication, Journalism, Public Relations, Marketing, or a related field – mandatory.

Experience :

Minimum 3–5 years of experience in PR, media, or communication roles, preferably in educational institutions, sports academies, or NGOs.

Skills :

Excellent written and verbal communication skills.

Proficiency in digital marketing tools, social media platforms, content writing, and design tools.

Ability to handle sensitive information with discretion and professionalism.

Strong organizational skills, creativity, and problem-solving ability.

Ability to work collaboratively across departments.

Work Environment & Expectations :

Participate in school / academy events, workshops, and training sessions as required.

Be proactive in identifying opportunities for publicity and engagement.

Maintain professionalism while interacting with students, staff, parents, media, and other stakeholders.

Ensure alignment with the values, mission, and brand identity of the institution.

Skills Required

Digital marketing tools, Content writing and design tools, Social media platforms