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Performance Marketing manager

Performance Marketing manager

ConfidentialMumbai, India
9 days ago
Job description

Job Summary

We are seeking a highly motivated and experienced Performance Marketing Manager to drive measurable growth through paid marketing campaigns. The ideal candidate will be responsible for planning, executing, and optimizing multi-channel digital marketing strategies to meet performance goals, including ROI, CAC, and customer LTV.

Key Responsibilities

  • Strategy & Planning :
  • Develop and execute data-driven performance marketing strategies across channels, including Google Ads, Facebook, Instagram, LinkedIn, Twitter, TikTok, and programmatic platforms.
  • Collaborate with internal teams to define KPIs, performance benchmarks, and campaign goals.
  • Campaign Management :
  • Plan and manage paid media budgets with a focus on maximizing ROI.
  • Launch, monitor, and optimize campaigns to drive conversions, increase traffic, and improve brand visibility.
  • Perform A / B testing for ad creatives, landing pages, and campaign settings to improve results.
  • Analytics & Reporting :
  • Track, analyze, and report on campaign performance metrics using tools like Google Analytics, Google Data Studio, and other platforms.
  • Generate actionable insights to refine future strategies and improve ROI.
  • Collaboration :
  • Work closely with creative, content, and product teams to develop impactful ad assets and landing pages.
  • Partner with cross-functional teams to ensure alignment with broader marketing and business objectives.
  • Technology & Tools :
  • Stay updated on digital marketing trends, emerging platforms, and best practices.
  • Leverage tools like Google Ads Manager, Facebook Ads Manager, SEMrush, and CRM platforms to optimize campaigns.
  • Coding / software development skills needed to build e-com websites and related automations.

Qualifications & Skills

  • Bachelor's degree in Engineering.
  • 3–5+ years of hands-on experience in performance marketing or paid media.
  • Proficiency in platforms like Google Ads, Facebook Business Manager, and programmatic advertising.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Experience with tracking and reporting tools (e.g., Google Analytics, Tag Manager).
  • Advanced knowledge of A / B testing, bid optimization, and conversion tracking.
  • Strong project management and organizational skills.
  • Exceptional communication and presentation abilities.
  • Coding Skills / SEO

    • Preferred Qualifications

  • Experience in e-commerce or direct-to-consumer (DTC) industries.
  • Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
  • Certifications in Google Ads, Meta Blueprint, or similar platforms.

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    Skills Required

    conversion tracking , Twitter, Linkedin, Facebook Ads, Google Ads, instagram , Google Analytics, Seo

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