Social Media Marketing Specialist

Company Description

Kipps.AI is a platform designed to optimise time spent on marketing, sales, and customer support for all businesses. Our mission is to help companies efficiently handle these critical functions, allowing them to focus more on growth and less on repetitive tasks. Kipps.AI offers an all-in-one AI assistant that integrates seamlessly into existing workflows with a suite of AI agents, such as chatbots and voice agents. Our agents excel at lead qualification, lead nurturing, and customer support, minimising the need for human intervention while ensuring a smooth user experience. Join us in revolutionising business operations with AI-driven solutions.

Role Description

This is a full-time, on-site role located in Udaipur for a Social Media Marketing Specialist. The specialist will be responsible for developing and executing social media strategies, creating engaging content for various platforms, and managing social media accounts. Daily tasks will also include analysing performance metrics, optimising campaigns, and coordinating with marketing and communication teams to ensure cohesive messaging.

Responsibility

Manage and grow Kipps.AI’s presence on

LinkedIn and YouTube

through regular posts, video launches, and active engagement.

Plan and execute a

content calendar

aligned with company goals and product updates.

Analyse

trends, engagement metrics, and audience behaviour

to identify high-performing content types and improve future campaigns.

Collaborate with internal teams to turn technical content into engaging marketing stories.

Monitor competitor activity and industry trends to ensure Kipps.AI stays ahead of the curve.

(Bonus) Create

graphics, short-form videos, and simple edits

for social posts using tools like Canva, Premiere Pro, or CapCut.

Requirements

Proven experience managing LinkedIn and / or YouTube business pages.

Strong understanding of social media algorithms, analytics tools, and engagement best practices.

Excellent communication, copywriting, and storytelling skills.

Ability to turn complex AI or tech concepts into digestible, engaging content.

Bonus : Graphic design or video editing experience.

Preferred Skills

Familiarity with

AI, SaaS, or tech marketing .

Basic SEO and keyword research knowledge for video and post optimisation.

Experience with scheduling tools (e.g., Buffer, Hootsuite, Metricool).

Data-driven mindset with a knack for experimenting with new formats.