Copywriter

Job Title : CopywriterExperience : 2 to 3+ yearsLocation : Vashi – Navi Mumbai (WFO)Timings : General shiftJob Type : Full TimeWe are looking for a highly motivated and experienced copywriter who livesand breathes copy for our dynamic global team at HGS Interactive. You will play a crucial role indeveloping and implementing content strategies that drive brand awareness, engage our targetaudience, and increase customer acquisition and retention for our clients and business.Responsibilities :

• Develop and execute a comprehensive advertising strategy that aligns with thecompany goals and objectives.
• Creative advertising copy that are aimed for global audiences including big ideas,communication strategies, messaging, and campaign roll-out plans.
• Creative copywriting for video production, including story boarding and scripting.
• Create ad-worthy digital copy for social media and performance marketing campaigns.
• Create content including writing, editing, and proofreading, to ensure accuracy,consistency, and adherence to brand guidelines.
• Stay up to date with industry best practices and emerging trends in content marketingand digital strategies.
• Collaborate with external partners, agencies, and influencers to amplify the reach andimpact of content campaigns.Qualifications :
• Bachelor's degree in marketing, communications, journalism, or a related field. Amaster's degree is a plus.
• Proven 3 years’ experience in content strategy development and digital marketing.
• Experience of working with digital agencies and US / global client base.
• Proven campaign results to showcase creativity and content excellence.
• Strong understanding of digital marketing channels, including advertising campaigns,social media, digital ads, email marketing, SEO, and content management systems.
• Excellent written and verbal communication skills, with the ability to create compellingand engaging content.
• Creative thinking and problem-solving abilities, with a keen eye for detail.
• Up-to-date knowledge of content marketing trends, emerging technologies, and industrydevelopments.With RegardsKomal Pal