Copywriter

Key Responsibilities

• Write high-impact copy for performance ads across Meta, Google, YouTube, etc.
• Develop sharp hooks, CTAs, and messaging frameworks optimized for conversions
• Test variations and iterate copy based on performance insights
• Craft engaging, conversion-focused content for email, WhatsApp, SMS, and push notifications
• Partner with the CRM team to build journeys, drip campaigns, and retention flows
• Maintain consistency in tone and brand personality across all touchpoints
• Collaborate with creatives to align messaging and visuals for campaigns
• Support website/product pages with benefit-led copy and storytelling
• Assist in product launches, campaign messaging, and packaging copy when needed

Requirements

• 4+ years of copywriting experience (D2C/Beauty/FMCG/Agency preferred)
• Strong understanding of performance marketing mechanics & consumer psychology
• Experience writing for email/CRM channels and paid ad placements
• Ability to write short-form, conversion-focused copy with speed and clarity
• Excellent command of English with strong sense of structure, tonality, and grammar
• Ability to take feedback, iterate fast, and work in fast-paced environments

Apply now at [HIDDEN TEXT]

Skills Required
Copywriting, Performance Marketing