Key Responsibilities
- Own the website strategy , structure, and performance — including UX, conversion optimization, and technical SEO
- Manage the CMS (e.g., WordPress, Webflow, HubSpot CMS, etc.) — maintaining and updating content, pages, and site functionality
- Collaborate with designers, developers, and content creators to launch new pages, microsites, and landing pages
- Ensure web performance (page speed, mobile responsiveness, accessibility, etc.) is continuously optimized
- Track and report on KPIs using tools like Google Analytics , Search Console , and Tag Manager
- Implement and manage SEO best practices , both technical and content-driven
- Own or collaborate on the digital infrastructure stack (DNS, hosting, security plugins, integrations)
- Ensure the website aligns with brand guidelines and delivers a cohesive user experience
- Oversee A / B testing , heatmaps, and other CRO tools to improve user engagement and lead generation
- Support digital compliance (e.g., GDPR, cookie policies, accessibility)
- Stay current on industry trends, tools, and best practices in digital / web strategy
Requirements
3–7 years of experience managing websites and digital platformsHands-on experience with CMS platforms (e.g., WordPress, Webflow, Shopify, or custom CMS)Strong understanding of SEO , UX / UI , and web analyticsExperience working with Google Analytics 4 , Google Tag Manager , and Search ConsoleBasic to intermediate HTML / CSS knowledge; JavaScript or web dev experience is a plusExcellent project management and cross-functional communication skillsExperience working with designers, developers, and external agenciesEye for detail and quality assurance — you catch bugs before users doFamiliarity with conversion rate optimization (CRO) tools and frameworksSkills Required
Google Tag Manager, Html, Basic Javascript