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Marketing Analytics Delivery Manager

Marketing Analytics Delivery Manager

Accenture in IndiaKarnataka, India
1 day ago
Job description

Job Title : Analytics Manager

Resource Level : Level 7

Location : Mumbai / Bangalore / NCR

Analytics Offering : Marketing Ops

Detailed responsibilities :

  • Responsible for managing delivery across multiple analytics workstreams such as digital analytics, social media analytics, SEO, consumer insights, reporting and dashboards.
  • Understand the business, industry context and apply digital and marketing analytics concepts to provide business solutions. Understand functional and technical requirements from the client.
  • Prepare insights from various digital, marketing and CRM data sources. Present actionable recommendations to senior stakeholders
  • Lead strategic analytics delivery for clients across the globe. Ensure quality assurance of all work products by team, adherence to delivery timelines and contractual SLAs
  • Drive value adds to the client by undertaking right projects and measuring impact (uplift in engagement etc)
  • Manage a team of analysts. Responsible for mentoring, planning career growth for the resources
  • Establish best project management practices, leverage tools to track tasks and issues

Must Haves :

  • At least 10-12 years of experience in managing analytics delivery. End to end understanding of analytics lifecycle and experience in Data Management, Business Intelligence, Customer Insights & Reporting with high exposure to international clients (in direct client facing roles)
  • Experience in Analytics delivery, stakeholder management, project management, demand prioritization, resource allocation
  • Strategic thinker with excellent skills in planning, team leadership and client communications.
  • Strong knowledge and working experience in Marketing Platforms, especially in Analytics
  • Familiar with data querying and manipulation – SQL, Big Query
  • Strong aptitude in working and generating insights from diverse data sources – digital, social, campaign, CRM, and broader marketing analytics datasets
  • Nice to Have :

  • Hands-on experience in designing analytics implementation solutions
  • Knowledge of CPG / Tobacco industries
  • Working knowledge of visualization tools like Tableau / Power BI / Data Studio
  • Familiarity with offline data, survey, CRM and transaction datasets
  • Hands on experience in Adobe Analytics
  • Consumer insights using Kantar Track
  • Social Media tools like Talkwalker and Hootsuite
  • Excellent Power point and communication skills (verbal and written).
  • Ability to understand the business context
  • Strong team player and excellent problem-solving skills
  • Ability to work in a global collaborative team environment
  • Attention to detail and ability to work in high pressure environment
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    Marketing Manager • Karnataka, India

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