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Social Media Coordinator

Social Media Coordinator

AsmitA India RealtyMumbai, Maharashtra, India
12 days ago
Job description

Location : Mira Road East (5 minutes from Mira Road Station)

Working Hours : 10 : 00 AM 6 : 00 PM

Working Days : 6 Days (2nd & 4th Saturday Week Off)

Website : Job Overview

We are seeking a versatile and creative Social Media Coordinator to lead and execute strategies for our brands : Asmita India Realty, Asmita Organic Farms, and Asmita Club .

The ideal candidate will have a strong background in multi-brand social media management , a deep understanding of digital trends , and the ability to work with a 10-member multidisciplinary marketing team to ensure consistent, impactful, and engaging communication across all platforms.

Key Responsibilities

1. Strategy Development & Execution

  • Create and implement brand-specific social media strategies aligned with overall business goals.
  • Ensure consistency in tone, voice, and identity across platforms.
  • Integrate social media initiatives with larger marketing campaigns.

2. Content Creation & Curation

  • Plan, create, and schedule engaging content (posts, reels, stories, blogs, videos).
  • Develop platform-specific content for each brand (e.g., real estate buyers, organic consumers, fitness enthusiasts).
  • Collaborate with designers to create visually compelling assets.

    • 3. Campaign Management & Coordination

  • Lead influencer tie-ups, paid promotions, and seasonal campaign execution.
  • Coordinate with internal marketing teams (writers, designers, ad specialists) for smooth campaign delivery.
  • Manage timely promotion of events, launches, and announcements.

    • 4. Audience Growth & Engagement

  • Engage actively with followers respond to comments, messages, and mentions.
  • Build brand communities tailored to target groups (buyers, farmers, health-conscious audiences).
  • Partner with influencers and industry leaders for reach expansion.

    • 5. Analytics & Optimization

  • Track performance via Google Analytics, Meta Business Suite, Sprout Social, etc.
  • Prepare reports with insights, ROI, and actionable recommendations.
  • Optimize campaigns based on analytics-driven insights.

    • 6. Online Reputation & Crisis Management

  • Monitor brand reputation across platforms.
  • Address customer concerns promptly, collaborating with customer care when required.

    • 7. Team Collaboration

  • Work closely with a 10-member marketing team for seamless workflows.
  • Provide guidance to junior social media team members.

    • 8. Trend Monitoring & Innovation

  • Stay updated with algorithms, formats, and emerging platforms.
  • Experiment with new ideas to keep brands ahead in the digital space.

    • 9. On-Camera & Travel

  • Confident in appearing on-camera for reels, stories, or explainers (preferred).
  • Open to occasional travel for events, shoots, or campaigns.

    • 10. Marketing Automation -

  • Marketing Automation to plan, execute, optimize, and analyze targeted Email and WhatsApp marketing campaigns.
  • The ideal candidate will have strong expertise in audience segmentation, automation workflows, personalization, and performance analysis, with the goal of driving customer engagement, retention, and conversions.

    • Requirements

  • Bachelors degree in Marketing, Communications, or related field.
  • 2 to 5 years experience managing multiple brand accounts (real estate, organic food, or lifestyle sectors preferred).
  • Interest in fitness and wellness .
  • Proficiency in Canva, Adobe Creative Suite, scheduling tools, Google Analytics .
  • Strong analytical, written, and verbal communication skills.
  • Ability to manage multiple priorities and deadlines.
  • Creativity, design sense, and strong interpersonal skills.

    • Additional Skills (Preferred)

  • Experience with influencer collaborations.
  • Awareness of Mumbai and Indian cultural nuances.
  • On-camera presenting skills.
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    Social Media Coordinator • Mumbai, Maharashtra, India

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