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Search Engine Optimization Specialist

Search Engine Optimization Specialist

BackdropsourceBharatpur, IN
17 hours ago
Job description

Key Responsibilities :

  • Conduct comprehensive SEO audits of the Shopify site to identify gaps, issues, and opportunities for improvement.
  • Perform competitor analysis to understand site structures, conversion setups, and content strategies of top-performing players.
  • Develop actionable SEO roadmaps (quarterly, half-yearly, yearly) and present progress reports to management.
  • Monitor website behavior using analytics tools to identify drop-off points, low-converting pages, and areas for CRO improvement.
  • Collaborate with designers and developers to execute page layouts, mockups, and new templates for product, solution, and listicle pages.
  • Optimize technical SEO elements — crawl budget, indexation, site speed, internal linking, canonicalization, and structured data.
  • Implement and maintain schema markup (Product, Offer, Pricing, Review, Breadcrumb, etc.) to enhance SERP visibility.
  • Perform ongoing keyword research, mapping, and content optimization aligned with search intent and e-commerce taxonomy.
  • Conduct A / B testing and CRO experiments to identify the most effective layouts and page formats.
  • Lead off-page SEO efforts, including link acquisition, digital PR, and monitoring backlink quality.
  • Use AI and automation tools to streamline workflows, optimize tasks, and scale SEO-driven content creation.
  • Work cross-functionally with content, design, and web development teams to align SEO with broader business goals.

Requirements :

  • 2+ years of proven SEO experience in e-commerce websites (Shopify experience required).
  • Strong understanding of Shopify SEO architecture, crawl optimization, and technical troubleshooting.
  • Hands-on experience with Google Analytics, Google Search Console, Screaming Frog, SEMrush, Ahrefs, and Looker Studio.
  • Deep knowledge of technical SEO, structured data, and site architecture best practices.
  • Experience in conversion rate optimization (CRO) and A / B testing methodologies.
  • Ability to turn data insights into actionable strategies that drive measurable business outcomes.
  • Strong communication and collaboration skills to work with cross-functional teams.
  • Proficiency in AI tools and automation for SEO, reporting, and scalable content generation.
  • Experience in developing SEO frameworks that drive organic visibility, traffic, and conversions.

    • Why Join Backdropsource :

  • Work with a global e-commerce brand serving creative professionals worldwide.
  • Opportunity to own the full SEO strategy end-to-end.
  • Collaborative culture with designers, marketers, and developers who value data-driven growth.
  • Room to experiment with AI-led SEO workflows and automation.

    • Work Type & Schedule

  • Work Mode : In-person (Coimbatore)
  • Working Days : Monday to Friday

    • 📩 How to Apply

    Send your resume to : kanika@backdropsource.com

    📞 Contact : 8527217593

    🌐 Company Website : backdropsource.in

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    Specialist Search Engine Optimization • Bharatpur, IN