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▷ Apply Now : Key Account Manager- E-commerce

▷ Apply Now : Key Account Manager- E-commerce

BSH Home Appliances GroupIndia
1 day ago
Job description

Job Description :

Role Overview : As a Key Account Manager for Ecommerce, you will be responsible for driving the success of our key accounts through exceptional relationship management, strategic planning, and market insights. You will lead a team of account managers while collaborating closely with various departments to maximize account potential and achieve overall business objectives.

Key Responsibilities :

1. Business Planning : (Weight : 20)

  • Own and drive P&L responsibility for online channels (e.g., Amazon, Flipkart, Zepto, Blinkit, 3 P sellers etc.).
  • Develop and execute annual business plans aligned with company growth objectives.
  • Track and analyze sales trends, ROI, pricing, and promotions to achieve revenue and profitability targets.
  • Identify and unlock new growth opportunities within existing and emerging online marketplaces.

2 : Data Analytics & Portfolio management : (Weight : 15).

  • Portfolio analytics with real time data analysis and In sighting / and building portfolio choices alongside with category management team.
  • Track key performance metrics such as GMV, ASP, conversion rates, and category share.
  • Leverage data insights to drive decision-making on pricing, promotion, and assortment.
  • Provide monthly / Quarterly periodic performance reports and competitor benchmarking to management
  • Ensure timely listing / registration, pricing accuracy, and content optimization for all SKUs.
  • Partner with category and supply chain teams for new product launches and exclusive online offerings.
  • Develop financial offers for end consumers based on seasonality and market competition.
  • Key account Management : (Weight : 10)
  • Conduct joint business planning with key accounts to align on sales targets, promotions, and assortment strategy.
  • Negotiate commercial terms, margins, and visibility investments to optimize profitability.
  • Stock Planning and Coordination : (Weight : 30)
  • Plan stock levels in coordination with SCM teams to ensure daily billing and efficient inventory management.
  • Contract Management : (Weight : 5)
  • Review and sign contracts with online dealers, ensuring all agreements meet company standards and regulations.
  • Collaboration with Digital Marketing : (Weight : 5)
  • Conduct weekly meetings with the digital marketing team to review analytics, optimize digital content, and evaluate ongoing campaigns.
  • Plan and execute digital campaigns, traffic-driving activities, and brand promotions on partner platforms.
  • Collaborate with internal marketing & category teams for performance marketing, SEO, and influencer tie-ups for building brand and category performance
  • Financial Coordination : (Weight : 10)
  • Manage payment processes and reconciliation with online dealers in collaboration with the commercial team.
  • Performance Review : (Weight : 5)
  • Conduct monthly reviews with online partners to assess sales promotions and event calendars, driving continual improvement in performance.
  • Customer Service Improvement :
  • Foster discussions with the customer service team to address customer escalations and identify opportunities for service delivery improvements.
  • Team Leadership and Development :
  • Conduct regular team meetings to review performance, address challenges, and celebrate successes.
  • Reporting and Insights :
  • Prepare comprehensive reports on account performance, presenting key insights and recommendations to senior management.
  • Utilize data analytics to monitor client behavior, market dynamics, and competitive landscape.
  • Cross-Departmental Collaboration :
  • Liaise with various departments, including supply chain, logistics, and customer service, to ensure seamless account management.
  • Advocate for client needs within the organization to foster a customer-centric approach.

    • Qualifications :

  • Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
  • Minimum 10 years of experience in key account management, with a strong focus on the ecommerce sector.
  • Proven track record of driving sales growth and managing high-value accounts.
  • Exceptional leadership skills with experience in team management and development.
  • Strong analytical and problem-solving abilities, with a data-driven mindset.
  • Excellent communication and presentation skills, able to engage with senior stakeholders.
  • Comprehensive knowledge of ecommerce platforms, digital marketing, and online sales strategies.
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    Key Account Manager • India