DigiLantern - Specialist - Search Engine Marketing

About the job :

We are seeking experienced Google Adwords Specialist to join our team.

Lead ROI driven CPC and CPA based, Cost-effective, Google Ads Marketing Campaigns for different Indian and International End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)

• Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics
• Drive campaign optimizations via experiments & new initiatives- A / B testing ad formats, copies, bidding strategy, channel-spend-mix and more
• Campaign Analytics - Measure and report performances of all marketing campaigns against goals
• Research and analyze competitor advertising strategy and tactics
• Collaborate with internal teams to create landing pages and optimize the user experiences
• Optimize the ad copy, landing pages for better results
• Analyse creative performance
• Budget management
• Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests

Desired Candidate Profile :

(ref : iimjobs.com)