Marketing Lead

Role : B2B Growth Lead

Location : Hyderabad

Reporting to : Cofounder

Role Overview :

The B2B Growth Lead will lead ekincare’s marketing strategy and execution across

B2B marketing, events, Demand generation, conferences, social media, content, and PR.

The role will be instrumental in driving brand visibility, generating qualified leads, and enabling the sales and customer success teams to achieve revenue targets.

This role also requires

frugal marketing expertise,

maximizing outcomes with efficient use of budgets, leveraging creativity, partnerships, and data-driven strategies to deliver high-impact results at low cost.

Success Metrics : Deliver

5%

QoQ

qualified lead growth

Generate

4X

pipeline vs. marketing spend

Drive brand presence through

20+ events / year

Increase digital engagement (website & social) by

40%

Demonstrate cost-efficient ROI through frugal marketing practices

Key Responsibilities :

Marketing Strategy :

Plan and execute B2B marketing aligned with revenue goals, leveraging frugal marketing for maximum impact.

Demand Generation :

Design and run digital / offline campaigns to fuel pipeline growth.

Brand & Communication :

Drive brand positioning, content, social media, and PR for visibility and thought leadership.

Events & Partnerships :

Lead conferences and partnerships to enhance engagement and conversions.

Analytics & ROI :

Track KPIs, optimize spend, and deliver actionable performance insights.

Key Requirements : Experience :

3–6 years in B2B marketing, preferably in SaaS, healthtech, or enterprise solutions.

Proven Track Record :

Demonstrated success in designing and executing marketing strategies that drive measurable revenue growth.

Frugal Marketing Mindset :

Proven frugal marketing mindset, achieving high impact with limited budgets, leveraging creativity, data, and partnerships to achieve outsized results.

Leadership Skills :

Ability to lead cross-functional marketing teams and collaborate effectively with sales and product teams.

Expertise :

Strong background in Demand generation, content marketing, Affiliate marketing, events, and PR.

Communication Skills :

Exceptional written, verbal, and presentation skills.

Analytical Mindset :

Proficiency in marketing analytics, CRM tools, and campaign performance optimization.

Why Join ekincare

At ekincare, we are not just building a product — we are redefining how India experiences corporate healthcare. This is an opportunity for high-caliber professionals who want to create meaningful impact at scale and fast-track their careers.

Be part of a winner

– A Series B-funded, high-growth startup with patented technology, trusted by 1000+ companies across industries.

Shape the future of health-tech

– Work on cutting-edge solutions in one of the fastest-growing domains.

High-impact role

– Direct exposure to top management, influencing strategy and outcomes.

Thriving in a

dynamic, flat-hierarchy environment

with a

“fast fail, fast learn” culture

that empowers experimentation and rapid iteration.

Career acceleration

– ESOPs, attractive performance-based incentives, and the possibility of multiple promotions within a year.

Empowered environment

– Dynamic startup culture, flat hierarchy, and a “fast fail, fast learn” approach.

Holistic growth

– 360-degree appraisal process and learning opportunities beyond your function.

Well-being matters

– Comprehensive medical benefits and fitness perks, including gym, yoga, Zumba, and more.

If you are serious about your career and ready to operate at the top of your game, ekincare is where you belong.