VAYUZ Technologies - Manager - Product Marketing

Description :

Responsibilities :

- Drive feature and product adoption.

- Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized features.

- Translate user insights into positioning & messaging.

- Understand user behavior and pain points to craft clear, value-driven messaging for each feature or product experience.

- Plan and execute cross-channel campaigns.

- Run CRM, in-app, and creative communication to educate users, highlight benefits, and drive engagement.

- Measure and analyze adoption performance.

- Track feature usage, conversion, and retention metrics; identify improvement areas and iterate on messaging or user journeys.

- Collaborate with cross-functional teams.

- Work closely with Product, Design, Data, and Lifecycle Marketing teams to ensure consistent communication and seamless product experiences.

Qualifications :

- 4 - 6 years of experience in Product Marketing, Lifecycle Marketing, or related roles in digital-first/app-based businesses (preferably OTT, consumer tech, or subscription models).

- Strong understanding of user behavior and adoption funnels.

- Hands-on experience in planning and executing CRM/in-app campaigns.

- Analytical mindset ability to interpret funnel metrics and act on insights.

- Excellent communication and stakeholder management skills.

- Strong written and verbal communication, with clarity in user-facing messaging.

- Ownership mindset end-to-end accountability for campaign execution and outcomes.

- Understanding of digital platforms and OTT ecosystems.

(ref:iimjobs.com)