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Marketing Operations Manager

Marketing Operations Manager

AerchainKolkata, West Bengal, India
30+ days ago
Job description

Stand up and own Aerchain’s lifecycle marketing & GTM operations stack —covering email nurture programmes, marketing‑automation workflows, digital retargeting, lead‑scoring logic, and database hygiene—so every contact moves through the funnel with precision and compliance .

Measurable Goals

Lift MQL → SQL conversion rate through nurture & retargeting improvements

Generate net‑new pipeline each quarter from nurture / retargeting touches (sourced + influenced $)

Maintain ≥ 95 % inbox deliverability and across all domains

Cut data duplication and stale records by ≥ 40 % via quarterly hygiene cycles

Works hand‑in‑hand with Outbound, Product Marketing, Sales Enablement, RevOps, and Data / BI .

Additional alignment areas :

Multi‑touch attribution model design & upkeep in partnership with RevOps

Privacy & compliance (CAN‑SPAM, GDPR, CCPA) ownership alongside Legal / Security teams

API & data integrations between CRM, automation, enrichment, and ad platforms

Owner of all the Contact database, enrichment and intelligence around those contacts

Systems management to track the efficiency of all channels, and dashboards to capture CAC along with other Marketing indicators.

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Operation Manager • Kolkata, West Bengal, India

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