Head of eCommerce Marketing & Strategy

About the Job

We are seeking a highly strategic Head of eCommerce Marketing & Strategy with deep expertise in B2B growth marketing, enterprise demand generation, and global eCommerce expansion. This role is ideal for a senior marketer who excels at building integrated marketing engines—combining brand strategy, B2B demand gen, modern digital marketing, and data intelligence to accelerate pipeline, product adoption, and global revenue growth.

With a strong focus on the US market and global enterprise partnerships, you will lead end-to-end marketing initiatives—spanning acquisition, retention, partner ecosystems, and brand transformation—across both B2B and B2C channels. You will also leverage AI-driven insights, marketing automation, and advanced analytics to scale predictable and sustainable growth.

Key Responsibilities

B2B & eCommerce Growth Leadership :

Develop and execute high-impact B2B and B2C marketing strategies to grow revenue, expand market share, and enhance brand authority across global markets.

Demand Generation & Pipeline Growth :

Build full-funnel B2B demand generation programs , including ABM, enterprise lead nurturing, and lifecycle marketing to increase SQLs, pipeline velocity, and enterprise conversions.

Product & Digital Adoption :

Lead customer acquisition, onboarding, and retention using AI-driven segmentation, automation workflows, and behavior-based marketing funnels.

Strategic Partnerships :

Identify and build partnerships with industry ecosystems, channel partners, influencers, and vendor networks to unlock new enterprise revenue opportunities.

Integrated Multi-Channel Campaigns :

Design and optimize campaigns across paid media, ABM, email, SEO, content, , and influencer marketing to increase qualified leads and conversion rates across both B2B and B2C audiences.

Global Market Expansion :

Drive brand scaling and GTM strategies across the US, Europe, and APAC for platforms like Amazon, Shopify, BigCommerce , and enterprise commerce solutions.

Performance & Growth Marketing :

Lower CAC and increase ROI using continuous optimization, data experimentation, and A / B testing across all digital channels.

Data-Driven Strategy :

Apply psychographic segmentation, competitive intelligence, and BI insights to refine targeting, forecast growth, and maximize CLTV in both B2B and B2C segments.

Cross-Functional Alignment :

Collaborate closely with Sales, Product, R&D, and Analytics teams to build unified GTM strategies and deliver cohesive brand experiences across touchpoints.

Brand Positioning, PR & Thought Leadership :

Strengthen brand credibility through strategic PR, executive visibility, case studies, awards, and industry community engagement.

Leadership :

Lead, mentor, and develop multi-disciplinary marketing teams while ensuring high performance, timely execution, and measurable business impact.

Required Qualifications

• 7+ years of proven experience in B2B and B2C marketing, including enterprise demand generation, eCommerce growth, and brand strategy.
• Demonstrated success in scaling digital revenue, executing global GTM strategies, and driving enterprise pipeline in US and international markets.
• Strong track record of building partnerships with industry ecosystems, influencers, and global vendor networks.
• Extensive hands-on experience with marketing automation, ABM platforms, CRM systems, and AI-driven segmentation (HubSpot, Salesforce, Marketo, Klaviyo).
• Expertise in SEO, paid media, content strategy, and full-funnel multi-channel marketing.
• Proficiency in analytics and BI tools (Google Analytics, PowerBI, Tableau, SEMrush) with a strong data-driven decision-making approach.
• Excellent leadership, communication, stakeholder management, and cross-functional collaboration skills.
• Advanced training in AI for Business Strategy, Consumer Psychology, and Marketing Analytics is a strong plus.

Interested?

We'd love to hear from you!

Send your resume to 👉 varsha@upbott.com

About Company

Upbott Consulting Private Limited is a boutique e-commerce technology and marketing consulting company, catering to B2B and B2C e-commerce businesses in the US and UK. Incepted in 2017, we have experienced rapid growth and forayed into strategic marketing consulting over the last 7 years.

We are a group of seasoned e-commerce professionals with over 15 years of experience. Home to an excellent team of young, dynamic, and passionate professionals who love solving complex e-commerce and challenges, we take pride in exceeding customer expectations every time by providing high-quality solutions and ensuring long-term success.