Job Summary : As Junior Brand Communications Executive, you will play an active role in developing multimedia communications assets to implement ITC's Corporate Brand strategy. Working as part of the Corporate Brand Team, you will be responsible for creation, management, and execution of various kinds of content and design, including campaigns, AVs, corporate presentations and on-ground events and exhibitions.
Key Responsibilities
- v Create communications content for various stakeholders, with a special focus on creating corporate presentations and brochures.
- v Oversee and coordinate with multiple vendor partners for designing and content creation for communication assets
- v Brand research, trend spotting and brand performance metrics analyses.
- v Industry bench marking, competitor analysis and keeping track of the latest trends in marketing and brand communications globally.
- v Help create and follow brand guidelines, standards, and best practices across all communications channels.
- v Work closely with AV and Digital teams and contribute to creation of AVs.
- v Work closely with Events team, and supervise execution of events and exhibitions.
- v Work closely with Internal Comms team for publications and events.
- v Work on preparing presentations on different aspects of ITC
- v Build and maintain relationships with vendor partners, freelancers and agencies to expand the team's creative ecosystem.
Requirements
Qualifications :
Postgraduate or Bachelor's degree in any field, with specialisation in Communications, Journalism, Multimedia, Digital MarketingKnowledge of design software will be an advantageExperience in creating and managing creative communication assets, including ideating, planning, overseeing and executing short- and long-term projectsGood knowledge of Power point and ExcelKnowledge of digital analytics tools and social media platforms.Behavioral Competencies
Strong written and verbal communication skillsSharp sense of creative designAttention to detail for error-free delivery and consistent qualityAbility to manage, multitask and prioritize tasks to meet deadlines in a fast-paced environmentAnalytical mindset to interpret data and metrics to drive insights and decisionsAbility to work collaboratively with cross-functional teams, external partners, and agenciesAdaptive to changing business needs and market trendsEnthusiastic and energetic self-starterKeen interest in brands, brand building and related fields.Skills Required
Market Research, Graphic Design, Campaign Management, Brand Strategy