Digital Content Optimization SpecialistPassion Farms • Bengaluru, Republic Of India, IN
No longer accepting applications
Digital Content Optimization Specialist
Passion Farms • Bengaluru, Republic Of India, IN
10 hours ago
Job descriptionSEO strategy website optimization content optimization keyword research onsite + offsite SEO category intelligence ranking + traffic growth Conduct keyword research across strains, categories, buyer-intent keywords, and local U.S. geographies Optimize content for search : blogs, landing pages, product pages, category pages Run SEO audits and create clear improvement plans Improve on-page SEO : meta titles / descriptions H1–H3 structure internal linking schema readability site structure Use Google Search Console, GA4, Semrush / Ahrefs to monitor rankings Create SEO content briefs for writers Analyze user behavior + search intent Collaborate with content writers, social team, and digital team Track daily and weekly keyword movement + report insights Support marketplace SEO (Leafly, Weedmaps, etc.) Build processes & templates for ongoing SEO operations Strong knowledge of on-page SEO Familiarity with : Google Search Console Google Analytics / GA4 Semrush / Ahrefs Screaming Frog (bonus) Strong English communication Experience optimizing content for ranking Understanding of SERPs, search intent, user behavior Ability to simplify SEO insights for non-technical people Comfortable working with U.S. markets Ability to manage multiple tasks & deadlines Experience in cannabis, wellness, beverages, or other premium consumer categories Experience with Shopify or WordPress SEO Understanding of technical SEO (schema, site health, indexing) Experience writing SEO content Experience with U.S. or Western markets Curious about new categories Analytical and detail-oriented Strong communicator Fast learner Proactive Comfortable working in a fast-paced, global brand environment Excited about long-term growth into SEO Lead or Digital Strategy roles Work directly with a U.S. licensed cannabis brand Learn a high-growth, premium category Join a global digital and content team Opportunity to build SEO systems from scratch Strong growth path into leadership roles Work on a fast-scaling U.S. brand with massive search volume
Company Description
Passion Farms is a nationally recognized cannabis brand and multi-state licensed operator headquartered in Houston, Texas.
We manage :
- Cultivation & distribution operations in California
- Premium indoor products from Oklahoma
- A fast-growing THCA distribution network in Texas
Our digital, content, SEO, and backend operations team is expanding in Bangalore, supporting our U.S. legal-market online presence, content ecosystem, and performance marketing.
⭐ About the Role
We are hiring an SEO Specialist to support Passion Farms’ digital growth in the U.S. legal cannabis market.
This is a Bangalore-based role focused on :
No cannabis is handled or distributed in India.
This is a digital + content + research role supporting U.S. operations.
🔍 Role : SEO Specialist
We’re looking for someone who is analytical, curious, detail-oriented, and excited to work on a premium category with massive search demand.
You will directly support our U.S. website, landing pages, strain / category pages, and digital presence across multiple channels.
Responsibilities
Required Skills
Nice to Have
Who You Are
Legal Notice
This role does NOT involve handling cannabis in India.
All work is digital, analytical, and related to SEO / content for U.S. legal cannabis markets.
Fully compliant with Indian regulations.
Why Join Passion Farms
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Digital Content Specialist • Bengaluru, Republic Of India, IN
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