Capace Software - Digital Marketing Specialist

About the Role :

We are looking for a passionate and results-driven Digital Marketing Specialist to join our dynamic team. You will be responsible for developing and implementing digital marketing strategies that enhance our online presence, engage target audiences, and drive business growth.

Key Responsibilities :

• Assist in formulating strategies to build a lasting digital connection with consumers.
• Plan, manage, and monitor the company's presence on social media platforms (Twitter, Facebook, Instagram, LinkedIn, etc.).
• Launch and optimize online advertisements via Google Ads, Facebook Ads, and other platforms to boost brand awareness and lead generation.
• Execute SEO activities, including keyword research, link-building, and image optimization.
• Design and distribute online newsletters, promotional campaigns, and email marketing initiatives.
• Provide creative ideas for content marketing and ensure timely updates of the company website.
• Collaborate with designers and developers to enhance user experience.
• Track and measure digital marketing performance using tools such as Google Analytics, WebTrends, and other web analytics platforms.
• Stay updated with the latest online marketing trends and best practices, applying them to ongoing strategies.
• Manage and maintain partnerships with media agencies and external vendors.

Requirements & Skills

Why Join Us?

(ref : iimjobs.com)