Senior UI / UX Designer

Role Overview

Lead user experience design for D2C brands across websites, mobile apps, and marketplace storefronts. Focus on creating conversion-optimized experiences that drive sales and improve customer satisfaction.

Key Responsibilities

• UX Strategy & Research

Conduct user research and usability testing for D2C brands

Develop user personas and customer journey maps

Analyze user behavior data to identify optimization opportunities

Create UX strategies that align with business objectives and conversion goals

Design high-fidelity wireframes and interactive prototypes

Create comprehensive design systems and component libraries

Lead design reviews and provide guidance to junior designers

Establish UX best practices and design standards for the agency

Design A / B testing frameworks for continuous optimization

Optimize checkout flows, product pages, and landing pages

Improve mobile user experience and responsive design

Focus on reducing bounce rates and increasing conversion rates

Design custom Shopify themes and app integrations

Create marketplace storefront designs (Amazon, Flipkart)

Develop WordPress / Webflow templates and custom solutions

Ensure cross-platform consistency and brand alignment

Key Performance Indicators

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