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Brand Marketing Associate
Binca GamesMumbai, Maharashtra, India5 hours ago
Job descriptionManage and grow social media presence across multiple platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) Create engaging content for digital channels including graphics, videos, and written copy Execute email marketing campaigns and analyze performance metrics Support SEO / SEM initiatives and website content optimization Monitor online brand reputation and engage with customers on digital platforms Assist in planning and executing offline marketing campaigns (print, radio, events, etc.) Coordinate with vendors for promotional materials, signage, and branded merchandise Support event marketing including trade shows, pop-ups, and community events Help manage public relations efforts and media outreach Track and analyze marketing campaign performance across all channels Prepare monthly reports on brand awareness metrics, engagement rates, and ROI Use data insights to optimize future marketing strategies and tactics Monitor brand sentiment and customer feedback across various touchpoints Work closely with sales, product, and customer service teams to ensure brand alignment Coordinate with external agencies, freelancers, and vendors Support internal communications and employee brand engagement initiatives Bachelor's degree in Marketing, Communications, Business, or related field 1-3 years of experience in marketing, communications, or related field Strong understanding of digital marketing platforms and social media Excellent written and verbal communication skills Proficiency in design software (Canva, Adobe Creative Suite) preferred Experience with marketing analytics tools (Google Analytics, social media insights, etc.) Creative mindset with strong attention to detail Ability to manage multiple projects and meet deadlines in a fast-paced environment
Position Summary
We are seeking a dynamic and creative Brand Marketing Associate to join our marketing team. This role is perfect for an early-career professional passionate about building and growing brands across both digital and traditional marketing channels. You'll play a key role in developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and growth.
Key Responsibilities
Brand Strategy & Development
- Support the development and execution of brand marketing strategies that align with business objectives
- Assist in maintaining brand consistency across all marketing touchpoints and communications
- Conduct market research and competitor analysis to identify brand positioning opportunities
- Help develop brand guidelines and ensure adherence across all marketing materials
Digital Marketing
Traditional Marketing
Analytics & Reporting
Cross-functional Collaboration
Required Qualifications
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Associate Marketing • Mumbai, Maharashtra, India
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