Brand Manager

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

Coordinate cross-functionally to ensure consistency in brand-related decisions

Analyze and report on brand performance to determine ROI

Monitor market and consumer trends

Develop pricing and distribution strategies

Analyze brand positioning and consumer insights

Translate brand elements into plans and go-to-market strategies

Manage a team of marketing people working on brand initiatives

Lead creative development to motivate the target audience to “take action”

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and competitors’ activities

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and consumer reactions

Devise innovative growth strategies

Align the company around the brand’s direction, choices and tactics

Requirements and skills

Proven working experience as Brand Manager

Proven ability to develop brand and marketing strategies and communicate recommendations to executives

Experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix

Strong analytical skills partnered with a creative mind

Data-driven thinking and an affinity for numbers

Outstanding communication skills

Up-to-date with latest trends and marketing best practices

Qualifications

Bachelor's degree or equivalent in Marketing

10+ years' brand management or marketing experience