Brand Manager

Job Description - Brand Manager, Incubation

Job Title :

Brand Manager – Incubation

Location : Bangalore

About the Role

We are seeking a Brand Manager to join our Incubation vertical at Kapiva. This is a high-ownership role where you will be responsible for taking new categories from

0 → 100 Cr in 2 years . You will work at the intersection of

product development, consumer insights, P&L ownership, and go-to- market strategy , while collaborating closely with procurement, supply chain, R&D, growth, and creative teams. You will also be working with a team of in-house creative pod (copywriter, designer, video editor) to build high-performing campaigns.

Key Responsibilities

Product Development & Lifecycle Management

• Partner with R&D and supply chain to define product roadmaps – from concept to launch.
• Identify levers to optimize product-market fit, profitability, and portfolio expansion.

Consumer Insights & Market Intelligence

Creative & Marketing Execution

P&L & Forecasting

Desired Candidate Profile

4–6 years of experience in FMCG / Consumer Brands in

brand management, category management, or digital growth

roles.

Strong understanding of

digital-first brand building

and

P&L management .

Hands-on exposure to

performance marketing, GTM launches, and lifecycle marketing .

Analytical mindset with comfort in working with dashboards, insights, and financials.

Ability to work cross-functionally with R&D, supply chain, growth, and creative teams.

MBA from Tier-1 / Tier-2 institute preferred.

Why Join Us?

Opportunity to build

new categories from scratch

at one of India’s fastest-growing Ayurvedic D2C brands.

Work directly with cross-functional leaders including Growth, Brand, R&D, and Founders.

Autonomy, ownership, and room to experiment in a high-growth environment.

Purpose-driven work – build products that improve consumer health and wellness.