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Vice President Marketing

Vice President Marketing

ConfidentialErode, India
5 days ago
Job description

At Ueir Organic Foods, we are on a mission to build most loved organic food brand — one that brings authentic, farm-fresh organic produce and clean label groceries to every Indian home. With our growing retail presence, a strong online platform, and innovative café formats, we are committed to transforming how people eat, shop, and connect with food.

Role Overview :

A t Ueir Organic Foods is a strategic leadership role responsible for brand positioning, marketing strategy, business growth planning , and multi-channel revenue expansion . You will lead Brand, Digital, Performance Marketing, Retail Sales Strategy, and Financial Planning for Growth — creating a powerful synergy between creative marketing and hard business outcomes .

Key Responsibilities :

1. Brand & Marketing Leadership

  • Own and evolve the brand identity and customer positioning for Ueir Organic Foods.
  • Build and lead high-impact campaigns across Meta, Google, YouTube, influencer networks, and offline activations.
  • Ensure consistent storytelling across retail, café, D2C platforms, and social media.
  • Develop viral, value-based content strategies that build emotional customer connection.
  • Monitor brand health metrics — awareness, recall, sentiment, and customer trust.

2. Business Growth & Strategy

  • Craft and execute quarterly and annual marketing & growth plans .
  • Drive monthly revenue targets for both retail and online verticals .
  • Coordinate closely with product, supply chain, operations, and cafe teams for launch rollouts.
  • Leverage data to scale high-performing SKUs and campaigns.
  • 3. Online & Retail Sales Oversight

  • Align marketing and sales funnel performance across online store (D2C), marketplaces, and physical outlets.
  • Support retail teams with footfall generation campaigns, in-store experience , and LTV strategies .
  • Implement conversion-focused marketing for online channels : SEO, paid ads, email, affiliates, and performance tracking.
  • 4. Business Planning & Financial Forecasting

  • Collaborate with finance and leadership team to plan marketing budgets, revenue projections , and cost vs ROI models .
  • Forecast and track key KPIs — CAC, ROAS, Customer LTV, online / offline sales contribution, profitability targets.
  • Ensure profitable growth with a sharp eye on unit economics and operating margins.
  • Team Leadership & Collaboration

  • Build and manage internal marketing team, agencies, creative partners, and performance vendors.
  • Collaborate cross-functionally with operations, finance, product development, and customer service.
  • Set clear KPIs for teams, and drive accountability through dashboards and reviews.
  • Key Requirements :

  • 8-15 years of experience in Brand, Marketing, or Growth roles , ideally in D2C, FMCG, or Retail sectors.
  • Proven track record of scaling brands & revenues across digital and retail.
  • Strong understanding of brand-building and data-driven marketing .
  • Experience managing P&L, sales forecasting, marketing budgets , and business projections.
  • Leadership experience with cross-functional teams and agency partners .
  • Passion for organic, sustainable, and clean food movements is a strong plus.
  • Skills Required

    Brand Marketing, Performance Tracking, Financial Planning, Seo

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