Brand Manager

Job Summary

We are seeking an experienced and dynamic Brand Manager to ensure successful brand growth and the launch of innovative market-driven products for gathering market insights from Key Opinion Leaders (KOLs) developing and executing new product launch plans supporting in effective sales force training and implementing market research strategies for brand performance enhancement. Collaborating with the SCM team for product availability and maintaining strong relationships with KOLs.

Roles & Responsibilities

You will be responsible for driving growth for one of your innovative product generating new product ideas from Key Opinion Leaders (KOL) interactions prioritizing these ideas preparing business cases analyzing market and competitor data and handling creative aspects like branding. The aim is to ensure the timely launch of products that address unmet market needs.

You will be responsible for marketing planning by preparing product launch materials coordinating launch meetings training the sales force and tracking initial product performance for the first 12 months to ensure effective product marketing.

You will be responsible for brand performance review by gathering market insights identifying key issues and implementing action plans to maintain optimal brand performance including conducting market research for brand positioning correction.

You will be responsible for interacting with Key Opinion Leader (KOLs) conducting fieldwork to gather insights updating KOLs on product value and collating product evidence and clinical reports to build strong relationships and drive growth.

You will be responsible for Supply Chain Management (SCM) by tracking product quantities and supply sharing new product plan quantities with the SCM team and promptly addressing product shortages or excess to ensure product availability in the market.

You will be responsible for meeting with Regional Sales Managers (RSMs) to collect feedback gather campaign feedback and develop region-specific strategies to incorporate regional needs into the product plan and improve performance.

Qualifications :

Educational qualification- Science / Pharma / Medical Graduate preferably with MBA in Marketing

Minimum work experience- 4-5 years of experience in Sales & Marketing

Skills & attributes

Technical Skills :

Understanding of Pharmaceutical industry; ability to interpret market data; gain marketing insights from various resources

Basic understanding of anatomy and physiology.

Ability to analyze market trends competitor activities and customer needs within the generics market.

Strong problem-solving skills to address regulatory challenges market access issues and product-related obstacles.

Behavioral Skills :

Strong collaborator and excellent communication.

Good at building and leveraging relationship.

Adaptability and change management skills.

Creative and good Analytical thinker.

Additional Information :

Benefits Offered

At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.

For more details please visit our career website at Work :

No

Employment Type : Full-time

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Experience : years

Vacancy : 1