Digital Marketing Role
LifeWear Experience is committed to delivering high-quality designs that bring comfort and style to people everywhere. We believe in the power of clothing to make everyday life better.
As a Senior Digital Marketing Strategist, you will lead the planning, execution and optimization of Google Ads campaigns that inspire, engage and convert. Your role is crucial in ensuring we reach the right customers with the right message, while staying true to our values of simplicity, quality and longevity.
Key Responsibilities
- Design, implement and manage Google Ads campaigns across search, display, shopping and video.
- Optimize campaigns daily to achieve maximum ROI and growth objectives.
- Conduct audience, keyword and market research to refine targeting and ad relevance.
- Partner with creative and brand teams to align advertising with seasonal collections and campaigns.
- Track, analyze and report on performance data with actionable insights.
- Stay informed on digital marketing trends, tools and new opportunities in the Google Ads ecosystem.
Requirements
3+ years of proven experience managing Google Ads campaigns at scale.Strong knowledge of performance marketing, bidding strategies and conversion tracking.Proficiency with Google Analytics and related reporting platforms.Excellent analytical, organizational and communication skills.A customer-focused mindset with the ability to balance data-driven decision making and brand storytelling.What We Offer
A remote-first role with flexible working arrangements.The opportunity to contribute to a respected global brand.Competitive salary and performance-based bonuses.Continuous learning and professional development opportunities.A collaborative, inclusive and innovative work culture.