Sem Analyst
MavlersRepublic Of India, IN8 days ago
Job descriptionBuild, launch, and manage full-funnel campaigns across Google (Search, PMax, Shopping, App), Meta (ASC, Advantage + Shopping, dynamic creatives), and LinkedIn. Drive test-and-learn roadmaps : A / B landing pages, creative variants, bid strategies, new objectives. Oversee day-to-day budget pacing, bid adjustments, audience refinement, and feed optimizations. Develop automated dashboards (Looker Studio, Supermetrics / Dataslayer) to track ROAS, CPA, Avg. Session Duration, and incremental lift. Proactively surface performance anomalies; Iterate “AI-Max” experiments—broad match expansions, Gemini-powered asset creation, server-side tracking—and scale wins. Lead QBRs and strategy sessions : present deep-dive analytics, 3-scenario CAC : LTV forecasts, and tactical roadmaps. Act as a white-label partner to agency POCs and direct-brand CMOs; Mentor junior analysts via “Masterclasses” on PMax best practices, Meta ASC, and automation frameworks. Own rigorous pre-launch QA : tracking tag validation, feed diagnostics, creative compliance. Maintain and evolve SOPs for account audits, autoscripts, and reporting workflows. Champion continuous improvement — document learnings from each test to refine playbooks. Paid Media Mastery : 3+ years executing ROI-driven SEM & Social strategies across Google Ads, Bing, Meta, LinkedIn; Advanced Platform Expertise : Deep knowledge of PMax, Smart Bidding (tROAS / tCPA), Meta ASC & Advantage + Shopping, LinkedIn Lead Gen / Awareness, dynamic feeds Analytical & Automation Proficiency : Expert in GA4 / GA360, Excel (pivot tables, macros), SQL a plus; experience with Supermetrics / Dataslayer; Consultative Communication : Exceptional presentation skills—C-suite-ready decks; Strategic Forecasting : Proven ability to model multi-scenario spend vs. CAC / LTV, seasonality adjustments, incremental revenue forecasts Quality & Process Orientation : Meticulous QC—feed health, tagging, compliance; Collaboration & Leadership : Team mentor, peer-training facilitator; Agency working experience is important MBA in Marketing Certifications : Google Ads (Search, Shopping, PMax), Meta Blueprint, LinkedIn Marketing Solutions
Role : Sr SEM Analyst
Shift Timings : 6 : 00 AM to 3 : 00 PM IST OR 7 : 30 AM to 4 : 30 PM IST
Experience : 3 to 5 Years
Key Technical Skills : Google Ads (All Campaign Types with PMAX, AI MAX), Meta Ads (All Campaign Types with Meta Advantage +), TikTok Ads, LinkedIn Ads, B2B, B2C and eCommerce Industry Accounts Hands-on Experience, Looker Studio
Role Purpose :
- You will lead end-to-end Search and Social paid-media programs for our fastest-growing agency and brand clients. Your mission is to architect, activate, optimize, and elevate multi-channel campaigns;
leveraging the latest in Performance Max, AI-Max, Meta Advantage +, and emerging platforms (LinkedIn, TikTok) to deliver world-class ROI, scale, and client satisfaction.
Key Responsibilities :
Campaign Leadership & Activation
Data-Driven Optimization
diagnose root causes (feed health, auction shifts, creative fatigue) and implement rapid corrective plans.
Strategic Consulting & Client Engagement
translate business goals into channel playbooks, defend recommendations with market data (SEMrush, category benchmarks).
Quality & Process Excellence
Required Skills & Experience
TikTok a plus
Looker Studio
adept at translating data into business impact
skilled in Google Ads Scripts or rule engines (Optmyzr, Revealbot)
thrives in fast-paced, multi-stakeholder environments
Qualifications :
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Analyst • Republic Of India, IN
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