Art Tech Group - Chief Marketing Officer

About ART Technology And Software

ART Technology and Software is a leading provider of offshore software development, web-based enterprise solutions, web application development, multimedia, and networking services. With deep expertise in Microsoft technologies and a proven delivery framework, we are committed to delivering sustainable, cost-effective IT solutions that empower businesses to stay ahead of the competition.

Our dedicated team of professionals brings together technical excellence, business acumen, and an agile mindset to provide customized, scalable, and high-performance solutions. By leveraging streamlined development processes and adaptable project methodologies, we ensure our clients benefit from fast, reliable, and value-driven outcomes.

At ART, we believe in building long-term partnerships by aligning our solutions with our clients business goals-helping them grow, innovate, and succeed in today's dynamic digital landscape.

Role Overview

As the Chief Marketing Officer (CMO) at ART Technology, you will play a pivotal role in defining and leading the marketing strategy of the company. This is a high-impact leadership position responsible for building brand equity, driving demand generation, enhancing market positioning, and enabling revenue growth through innovative, data-driven marketing initiatives.

The ideal candidate brings deep experience in the IT services / B2B tech landscape, a strategic mindset, strong execution capability, and proven leadership in building scalable global marketing functions.

Key Responsibilities

Job Description - Chief Marketing Officer (CMO)

• Marketing Strategy & Vision - Design and implement a comprehensive global marketing strategy aligned with ART's business objectives.- Develop positioning, messaging, and go-to-market plans for ART's core services.- Identify new market opportunities and emerging customer segments.
• Brand Management - Build and amplify a strong, recognizable global brand identity.- Establish ART as a thought leader through strategic PR and media outreach.- Oversee creative direction across platforms.
• Digital Marketing & Performance - Manage SEO, SEM, content marketing, PPC, and email campaigns.- Drive measurable growth in traffic and lead generation.- Ensure consistent messaging across digital touchpoints.
• Lead Generation & Sales Enablement - Build a demand generation engine using inbound / outbound marketing.- Develop ABM campaigns and create marketing collateral.
• Marketing Analytics & ROI - Define and monitor key marketing KPIs.- Analyze customer insights and market trends.- Report strategic insights to leadership.
• Leadership & Team Building - Build and lead a high-performance marketing team.- Foster a collaborative and results-driven culture.- Align with cross-functional teams for synergy.

Key Requirements

Job Description

(ref : iimjobs.com)