Content Strategy Lead

Role Overview :

As a Content Strategist, you will lead the development, execution, and management of all content formats, including social media, brand marketing, and performance-driven campaigns. Your role requires a blend of creativity and analytical thinking, as you harness consumer insights to craft impactful communications that resonate with underserved communities in rural and Tier 2 / 3 markets. This position is about creating narratives that not only inform but also inspire, fostering deeper connections with our audience.

Key Responsibilities :

Develop and manage a diverse range of content formats, driving engagement across social media, brand marketing, and multi-channel campaigns.

Leverage consumer insights to create effective communication strategies that connect meaningfully with target audiences.

Analyze content performance metrics to refine strategies, ensuring that all messaging is impactful and aligned with audience needs.

Demonstrate excellent creative thinking and problem-solving skills to craft content that addresses both the aspirations and challenges of underserved communities.

Maintain high attention to detail while managing multiple projects simultaneously, ensuring timely delivery and quality output.

Execute moment marketing initiatives, proactively proposing and developing topical campaigns that capitalize on current trends and events.

Collaborate with cross-functional teams to integrate content strategies that align with Turno’s broader mission and goals.

Qualifications and Experience Required :

Graduate or postgraduate in any discipline.

5+ years of proven experience as a content writer, content strategist, or in a related role, preferably within consumer-focused businesses, content agencies, or similar environments.

Experience in creating and managing content for campaigns that specifically target rural or Tier 2 / 3 markets is a plus.

Expertise in writing and managing various content formats with a strong focus on engagement and brand marketing.

Ability to thrive in a fast-paced environment, balancing multiple projects and deadlines with ease.

Strong analytical skills for evaluating content performance and making data-driven decisions.

A track record of developing content strategies for rural markets, understanding local contexts and cultural nuances that inform effective communication.

Familiarity with moment marketing, with the ability to initiate and execute relevant campaigns that connect with current events and trends.