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Social Media Strategist
Resolute CorpAhmedabad, Gujarat, India5 hours ago
Job descriptionCreate and implement social media strategies aligned with business objectives, including target audience identification and platform selection. Develop and post engaging content (text, images, videos) as per the social media best practices. Monitoring social media channels, responding to comments and messages, and fostering positive interactions with the audience. Track and analyse social media metrics, prepare reports, and identify areas for improvement. Plan, execute, and manage social media advertising campaigns, including budgeting and performance tracking. Stay informed about the latest social media trends, tools, and best practices. Work with marketing, content, and design teams to ensure consistent branding and messaging across all platforms. Provide regular updates and reports on social media performance to key stakeholders. Develop and execute influencer marketing strategies aligned with overall marketing goals. Research and identify influencers relevant to the brand's niche and target audience. Build and maintain strong relationships with influencers, acting as the primary point of contact. Negotiate contracts, manage deliverables, and ensure compliance with campaign guidelines. Manage the day-to-day execution of campaigns, track performance metrics, and ensure timely delivery of content. Analyse campaign performance, identify areas for improvement, and provide regular reports to stakeholders. Stay informed about the latest trends and best practices in influencer marketing. Manage campaign budgets and ensure cost-effectiveness. Work closely with internal teams (marketing, creative, social media) to ensure alignment and consistency. Review influencer-generated content to ensure brand alignment and compliance.
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Social Media Strategist • Ahmedabad, Gujarat, India