Key Account Executive (HORECA Sales)

Job Description

Job Title :

Sales Executive – HORECA & Institutional Sales

Department : Sales & Marketing KAE (key account Executive

Reporting To : Zonal / Regional Sales Manager

About the Company :

Guruji Products Pvt. Ltd. is a leading name in the traditional beverage and syrup category, offering a wide range of premium crushes, syrups, thandai, rose syrup, and fruit fillings. With a legacy of quality and taste, Guruji Products is expanding its footprint in the HORECA (Hotels, Restaurants, Cafés) and Institutional segments across India.

Job Objective :

To drive sales growth in the HORECA and institutional segments by developing new accounts, managing existing relationships, and achieving sales targets for Guruji’s range of crushes, syrups, and fruit fillings.

Key Responsibilities :

• Identify and develop new business opportunities in the HORECA and institutional channels (hotels, restaurants, cafés, bakeries, caterers, and food manufacturers).
• Achieve monthly and quarterly sales targets for the assigned territory.
• Build and maintain strong relationships with chefs, purchase managers, distributors, and decision-makers.
• Conduct regular product presentations, sampling, and promotional activities to generate product awareness.
• Negotiate pricing, credit terms, and ensure timely order fulfillment and payment collection.
• Track market trends, competitor activities, and provide regular feedback to the management.
• Coordinate with the distributor network to ensure product availability and visibility.
• Participate in exhibitions, food shows, and trade events to promote Guruji’s product range.

Requirements

Experience :

Requirements

Experience : 2–5 years of sales experience in FMCG, beverages, or food ingredients, preferably in HORECA or institutional sales. Education : Graduate / MBA preferred. Strong communication, negotiation, and relationship-building skills. Self-motivated, target-driven, and comfortable with field sales. Must have good knowledge of the local market and key HORECA / institutional buyers. Proficiency in MS Office and basic reporting.