Area Sales Manager- Kolkata (West Bengal)

Job Summary

Achieve growth and meet sales targets by successfully managing the sales team. Design and implement a strategic sales plan that expands the company's customer base and ensures its strong presence. Manage recruitment, objective setting, coaching, and performance monitoring of the MDP sales team. Create space for all brands within the allocated areas to ensure growth across the AFS and MBO channels.

Job Context & Major Challenges

• Market Scenario
• Increasing competition among retailers and brand owners has heightened demand and pressure for retail space, especially in high streets.
• MBOs (Multi-Brand Outlets) are demanding more favorable commercial terms to increase their profitability.
• Unorganized retailers are losing out to organized retail, pushing the dependency onto large format retailers who often exert high commercial pressure.
• Implications for MFL
• Retail space acquisition is critical, as organized retail is a growing and reliable channel.
• MBOs require renewed focus due to their cost-effectiveness and profitability.
• AFS business model is promising and should be retained for future growth.
• Challenges exist in maintaining discipline in space acquisition in an unorganized sector.
• Establishing processes and ensuring motivation within the sales team are key ongoing challenges.

Key Result Areas & Supporting Actions

Desired Skills and Experience

Skills Required

Operational Excellence, Merchandise Planning