Social Media Manager

About the Company:

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

About the Role:

We’re looking for a creative Social Media Manager to own and grow our brand presence across social platforms. This role is social-media heavy, with PR and brand reputation as a strategic extension.

Key Responsibilities:

1. Social Media Management

• Own the brand’s presence across Instagram, YouTube Shorts/Reels, and emerging platforms
• Plan and execute the monthly and quarterly social content calendar
• Lead short-form video strategy (reels, trends, storytelling, POVs, UGC-style content)
• Write and oversee on-brand, high-engagement captions and copy
• Track trends, memes, pop culture moments, and identify relevant brand hooks
• Manage and grow the online community (comments, DMs, brand interactions)
• Collaborate with design, video, performance, and influencer teams to deliver consistent output
• Monitor social metrics (reach, engagement, growth, saves, shares) and optimise content

2. Brand Voice & Consistency

• Be the custodian of brand tone and personality across all social content
• Ensure messaging aligns with brand values, positioning, and visual identity
• Partner with internal teams to translate business priorities into content narratives

What We’re Looking For:

• 5+ years of experience in social media content (D2C/startup experience preferred)
• Experience leading or mentoring small teams.
• Strong understanding of Instagram-first content and short-form video formats
• Excellent copywriting skills with a sharp sense of internet culture
• Hands-on experience managing brand social handles
• Comfortable balancing creativity with performance metrics
• Experience working with designers, creators, influencers, and agencies
• Ability to work independently and take ownership

Nice to Have

• Experience working with consumer brands, D2C, or content-led pages
• Exposure to campaign-based content or product launches
• Understanding of brand aesthetics and storytelling