Role Overview : We are looking for a
Digital Analytics Implementation Specialist
with strong expertise in
Adobe Experience Platform (AEP)
and
Web / App tagging . The ideal candidate will be responsible for implementing and managing advanced analytics tracking frameworks, ensuring seamless data collection, and enabling accurate insights across digital platforms.
Key Responsibilities :
Implement and manage
AEP Web SDK
and
Adobe Launch (Data Collection)
for web and app tagging.
Design and configure
XDM Schemas
and
event-driven data layers
for consistent data capture across platforms.
Collaborate with product, marketing, and development teams to translate business needs into effective tracking strategies.
Conduct
tag testing and debugging
using tools such as Adobe Experience Platform Debugger, Charles Proxy, or similar.
Support
Customer Journey Analytics (CJA)
setup and validation for end-to-end user journey measurement.
Perform data validation, troubleshooting, and ensure alignment between data design and analytics reporting.
Write and maintain implementation documentation and technical specifications.
Required Skills & Experience :
2–6 years of hands-on experience in
Digital Analytics Implementation
or
Tag Management .
Strong knowledge of :
AEP Web SDK
Adobe Launch / Data Collection
Customer Journey Analytics (CJA)
Web & App Tagging Implementation
XDM Schemas
and
Event-Driven Data Layers
Tag Testing
with Debugging Tools
SQL
and
JavaScript
Excellent analytical, problem-solving, and communication skills.
Ability to collaborate effectively with cross-functional teams in a fast-paced environment.
Preferred Qualifications :
Exposure to
Adobe Experience Platform (AEP) Edge Network
or
Adobe Analytics migration projects .
Experience integrating multiple data sources for unified analytics.
Familiarity with
data governance
and
privacy frameworks (GDPR, CCPA, etc.) .
Digital Analyst • Pushkar, Rajasthan, India