Marketing Generalist

About the Role

We’re looking for a

proactive and creative Marketing Generalist

to join our team in Pune.

If you enjoy

bringing marketing ideas to life

— from offline events to paid digital campaigns — this role is for you!

You’ll work closely with the

brand and growth teams

to execute both

on-ground and digital campaigns , ensuring impactful, seamless, and measurable outcomes.

What You’ll Do

Plan and execute

offline marketing initiatives

— exhibitions, events, partnerships, and retail activations.

Coordinate with vendors, agencies, and internal teams for smooth execution.

Support

paid marketing campaigns

(Meta, Google, etc.) — manage creatives, performance tracking, and reporting.

Assist in

data building, lead generation, and audience segmentation.

Manage

on-ground collaterals, sampling, and visual merchandising.

Track and report

KPIs

across offline and online initiatives.

Collaborate with brand, design, and growth teams to ensure campaign alignment.

Bring

fresh, creative ideas

for engagement and storytelling.

What We’re Looking For

6–12 months of experience in

marketing, offline / experiential marketing, or campaign management.

Excellent

organizational and coordination skills.

Basic understanding of

digital marketing

(Meta Ads, Google Ads preferred).

Strong in

Excel / Google Sheets

for tracking and reporting.

Great communication skills and a

bias for action.

Experience with

international or cross-border campaigns

is a plus.

creative thinker

with a

go-getter attitude.

Why Join Frido

Work on

end-to-end marketing campaigns

that make a real impact.

Be part of a

fast-growing D2C brand

expanding internationally.

Collaborate with a

young, dynamic team

that values creativity, ownership, and growth.

Learn across domains —

offline, digital, and international marketing.