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Associate Director - Growth

Associate Director - Growth

Pocket FMSūrat, Republic Of India, IN
1 day ago
Job description

With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform. Rapid growth in the US and India, with strong momentum in Europe and LATAM.

  • We operate across diverse geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems—often without precedent. This position involves leading key functions, including creative teams, production, digital marketing, and user acquisition;

as well as managing large-scale, cross-functional initiatives. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigour, an entrepreneurial mindset, and the ability to influence C-suite decision-making.

We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn’t required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility. We seek individuals who thrive in uncertainty, bring fresh and innovative perspectives.

Here's what we're solving for :

  • This role sits at the intersection of analytics, product, and growth, tackling first-time, complex challenges across diverse genres
  • Content Growth & Expansion : Improve CPI for new shows and scale high-performing content to reach new audience segments
  • Test, iterate, and scale both paid and organic channels to drive sustainable growth. Revenue & Retention Optimisation : Maximise monetisation, improve retention metrics, and enhance user lifetime value
  • AI-Driven Production & Scaling : Shift user acquisition testing from thumbnail optimisation to AI-driven experiments and scale realistic AI-generated videos for content distribution
  • Content Adaptation & Commissioning : Optimise content adaptation for broader appeal and identify high-potential growth shows across key categories
  • Live-Action Production : Maintain and scale live-action content as a core part of our ongoing operations, leveraging A / B testing and advanced analytics to optimise content performance and acquisition strategies
  • Here’s what we are looking for :

  • 5+ years of experience in growth / business roles with high operational excellence
  • Astute problem-solving skills and ability to break (seemingly) large problems into smaller and practical solvable pieces, and a data-driven approach to decision-making, with a keen eye for insights and metrics
  • Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes
  • Track record of productive teamwork - starts with “why” rather than “what,” enjoys getting their hands dirty, and possesses a drive for continuous learning. Have an action-bias;
  • solve problems, execute, and iterate, if required

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    Associate Director • Sūrat, Republic Of India, IN

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