Web Analytics and Tagging Engineer

Role Overview :

We are looking for a Digital Analytics Implementation Specialist with strong expertise in Adobe Experience Platform (AEP) and Web / App tagging . The ideal candidate will be responsible for implementing and managing advanced analytics tracking frameworks, ensuring seamless data collection, and enabling accurate insights across digital platforms.

Key Responsibilities :

• Implement and manage AEP Web SDK and Adobe Launch (Data Collection) for web and app tagging.
• Design and configure XDM Schemas and event-driven data layers for consistent data capture across platforms.
• Collaborate with product, marketing, and development teams to translate business needs into effective tracking strategies.
• Conduct tag testing and debugging using tools such as Adobe Experience Platform Debugger, Charles Proxy, or similar.
• Support Customer Journey Analytics (CJA) setup and validation for end-to-end user journey measurement.
• Perform data validation, troubleshooting, and ensure alignment between data design and analytics reporting.
• Write and maintain implementation documentation and technical specifications.

Required Skills & Experience :

Preferred Qualifications :