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Performance and Innovation Lead

Performance and Innovation Lead

VMLIndia
14 days ago
Job description

We are looking for a senior leader to connect the dots across CRM, platform innovation and marketing analytics. One will build and operate a unified capability hub that delivers measurable marketing impact for 10+ regional markets.

This role is ideal for someone who has risen from innovations & Tech, CRM or performance marketing into strategic leadership and ready to integrate capabilities and lead a multidisciplinary team.

Responsibility will be for unifying Salesforce Marketing Cloud execution, website innovation, and data performance reporting under a single playbook. A Leader at the helm of different teams to translate between business goals, tech constraints, and customer outcomes.

CRM & Salesforce Marketing Cloud Operations

  • Oversee Salesforce Marketing Cloud (SFMC) implementation and journey management across 8+ markets.
  • Translate campaign briefs into multi-market CRM journeys across Email, WhatsApp, SMS, and push.
  • Guide CRM delivery pods : campaign managers, builders, QA, and reporting analysts.
  • Ensure CRM journeys meet business objectives (e.g., retention uplift, test drive bookings).
  • Troubleshoot delivery issues, QA errors, and stakeholder escalations with speed and accuracy.

Platform Innovation & Digital Experience

  • Co-lead the client website and CMS innovation in partnership with the Digital Experimentation Lead.
  • Manage a backlog of site experiments (e.g., UX tweaks, funnel enhancements, A / B tests).
  • Translate innovation lab concepts into scalable platform initiatives.
  • Champion cross-functional input from media, analytics, product, and creative teams.

    • Performance Analytics & Integration

  • Lead performance integration across CRM, website, and paid media.
  • Collaborate with the Marketing Science Unit (MSU) to define unified KPIs (e.g., site-to-lead, lead-to-booking, CAC).
  • Ensure reporting pipelines across Salesforce, Adobe Analytics, and Power BI are delivering actionable insights.
  • Build feedback loops that turn performance dashboards into optimization actions.

    • Team Leadership & Governance

  • Manage a 10–15 person cross-functional team across CRM ops, platform specialists, and analysts.
  • Serve as the senior delivery voice in regional performance reviews and executive check-ins.
  • Establish clear delivery operating rhythms (standups, retrospectives, quarterly planning).
  • Partner with WPP HR to shape talent ladders, retention strategies, and team engagement.

    • Skills and Competencies

  • A seasoned CRM or digital performance lead who has grown into strategic ownership.
  • Someone who has led Salesforce or Martech project delivery in a regional or global setting.
  • A team builder who thrives on scaling talent and motivating high-performance squads.
  • A translator of complexity—able to bridge product, marketing, analytics, and tech.
  • Data fluent but not data-obsessed—who uses insights to move business outcomes.
  • A structured thinker who’s comfortable with agile, experimentation, and change management.
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    Performance Lead • India

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