he goal of the Digital Marketing Manager will be to ensure that our customers get a good return on investment on their digital spending.
The Specialist will :
- Project manage and ensure that we are delivering high-quality digital marketing to our customers
- Coordinate with customers to understand their business and marketing strategies
- Devise a strategy and a plan to help them achieve their goals. Review the plan with the customers and get their buy-in
- Implement the plan and work with internal teams to get parts of the plan implemented
- Create reports on the success of the campaigns and review the performance with the customer
Skills required :
MBA is a plus3+ years of prior account management and digital marketing experience required. Knowledge of SEO, Google Adwords, Display Ads, and social media ads is required.This includes the ability to research keywords, identify the best ones to targetAbility to measure and report the effectiveness of campaigns wellExcellent analytical, communication, and presentation skills. Ability to convince internal and external stakeholders. Ability to create engaging presentationsAbility to create sound business cases for digital marketingKnowledge of analytics tools (Google Analytics, Google Adwords tools, MS Excel, SEM Rush, etc.)(ref : iimjobs.com)