Product Marketing Specialist (SaaS)

JD - Product Marketing Specialist (SaaS)

Netstratum is a global product development company specializing in custom software and enterprise IT services. With teams across ten global locations, we combine local insight with global expertise to deliver innovative, purpose-driven solutions.

As a leader in telecom tech, we build secure, high-performance Unified Communication Systems used by Tier-1 providers, enterprises, and governments. Our in-house AI platform is built for scale, security, and real-world impact.

Join a vibrant, diverse team working on cutting-edge projects in telecom, AI, IoT, and digital transformation—within a fast-paced, learning-focused environment.

www.netstratum.com

Location : Kochi, Kerala

Experience : 5+ Years

Salary : As per Industry Standards

Job Code : 102025 / 01

Employment Type : Full-time

Job Description

We are seeking an experienced Product Marketing Specialist (Saas) with strong expertise in building and executing marketing strategies for SaaS and digital products. The ideal candidate will have a deep understanding of the online marketing landscape, the ability to plan and manage end-to-end digital campaigns, and the strategic acumen to drive adoption and sales across multiple products.

Responsibilities

• Develop and execute marketing strategies for multiple SaaS and digital products across industries.
• Plan, manage, and monitor online lead generation campaigns through paid, organic, and partner channels.
• Build and manage marketing funnels and sales enablement workflows for B2B SaaS products.
• Oversee SEO, SEM, social media, and email marketing efforts — ensuring alignment with overall business goals.
• Collaborate with product and sales teams to align positioning, messaging, and go-to-market plans.
• Manage and optimize advertising budgets across platforms such as Google Ads, LinkedIn, and Meta.
• Define KPIs, monitor campaign performance, and generate regular reports and insights for leadership.
• Work with design, content, and technical teams to enhance web presence and improve conversion rates.
• Stay updated on emerging marketing trends, SaaS growth strategies, and digital analytics tools.
• Contribute to brand positioning and content planning to ensure consistency across all marketing materials.

Eligibility Criteria

Nice to Have

What We Look For