Role Definition :
Digital Marketing Executive for Amazon & Flipkart is the one who will be responsible for managing new client onboarding, creating & optimizing product listings, and handling daily seller account operations.
The role requires working closely with graphic designers to create impactful listing images, Enhanced Brand Content (EBC) and designing storefronts in line with Amazon's standards.
Regular communication with the team and clients, along with training interns on various processes, are integral parts of this role.
Responsibilities & Deliverables :
- Successfully onboarding new clients on marketplace platforms
- Research, create & optimise product listings on regular basis
- Perform seller account management on daily basis and resolve quires pertaining to seller accounts.
- Work with graphics designer to create Enhance Brand Content & product images by providing them brand’s brief and keywords
- Create Storefront as per Amazon’s guidelines
- Daily coordination and communication with team and client
- Train interns on various activities like listing, account management etc.
Tasks & Activities : Store Onboarding
Attend client onboarding meetings and gather information required for onboarding clients on Amazon or Flipkart, and create their account on these platformsCreate & Optimise Product Listings
Research & Analyse keywords for product listings.Understand and generate target audience for a brand.Create and upload listings as per keyword and competitor research.Provide brand’s briefing to graphics team and share keywords research required for infographics listing images and other EBC content and assist graphic designer by providing the content for graphics.Consistently monitor product visibility and search rankings of the listings and provide listings reports to individual seller.Train interns in research & product listing process.Account Management
Update stock inventory and provide updates on regular basis to clients to avoid stock-outs. Perform price analysis in order to check listings health.Provide weekly status report for all seller accounts healthPrepare and send monthly reports like sales, Ads, and GST reports every month to clientStay updated on platform policies, trends, and competitors’ strategies.Daily monitor interns’ performance on account management-related activities.Train interns in creating case logs and educate them about handling conversations with the seller support team.Frequently monitor any violation on account and resolve themEnhance Brand Content Creation
Give brand’s brief and keywords to graphics designer and assist them with content for creating A+ Content, Storefront Design and Brand stories.Provide suggestion on enhancing A+ Content, Storefront Design and Brand stories.StoreFront Creation
You will be responsible for designing and creating the storefront for clients account based on the creatives obtained from design team.Ads Management
Setting up, monitoring and optimising Amazon and Flipkart ad campaignsDevelop and execute strategies for Amazon, Flipkart PPC and other marketplaces campaigns across sponsored products, sponsored brands, and sponsored display ads to achieve client goalsPrepare weekly reports to monitor and present performance metricsPerform comprehensive keyword research, selection and targeting to reach relevant audiencesMonitor campaign metrics (ACOS, TACOS, ROAS, CTR, CPC) and adjust bids, budgets and strategies based on performance data.Optimise product pages to improve visibility and conversion, focusing on matrices such as click-through rate (CTR), conversion rate (CVR) and session percentage etc.Regularly communicate with clients and team to provide performance reports, insights, and actionable recommendations in clear professional EnglishConduct competitor analysis to identify new opportunities for campaigns and listing improvementsWork closely with internal teams to align ad strategies with product and content optimisationClient Coordination
Setup weekly meetings with client and receive feedback from client on work progress, give them progress reports and discuss further actions items and strategies.Record the discussion and create action items listTeam Coordination
Daily progress meeting for all accounts and discuss any challenges facedQualifications
Currently pursuing or recently completed a degree in Marketing, Business, or a related field.Completion of a Digital Marketing course is mandatory.Basic knowledge of Amazon and Flipkart platforms is preferred.Proficient in MS Excel and MS Word.Strong attention to detail and excellent organizational skills.Good communication skills with a collaborative mindset.Enthusiastic, adaptable, and eager to learn.Fluency in English (Reading & Writing)Proficiency in Amazon Seller Central Amazon,Basic knowledge of advertising console and other PPC toolsProficient in usage of tools like Helium 10, Jungle Scout & AMZ scoutProven experience optimising product pages for improved performance and conversionsExcellent English communication skills, with the ability to clearly present data and recommendations to the clientWhat We Offer
Practical hands-on experience managing e-commerce and personal brands.A supportive, growth-oriented environmentExposure to industry best practices and cutting-edge strategies.Benefits
Competitive salary based on experienceOpportunities for professional growth and advancement within the companyCollaborative, onsite work environmentAccess to training resources for continued learning and developmentPreference will be given to candidates who are living in the Mumbai Suburban area