Manager / Sr. Mgr.- Cosmetic Raw Material Product Marketing Specialist

Job Overview :

• As a Cosmetic Raw Material Product Marketing Specialist, you will play a crucial role in promoting and marketing our range of cosmetic raw materials to manufacturers in the beauty and personal care industry.
• Your responsibilities will include developing marketing strategies, creating promotional materials, and collaborating with cross-functional teams to drive product awareness and sales.
• This role requires a deep understanding of cosmetic ingredients, market trends, and effective communication skills.

Key Responsibilities :

1.Market Research : Conduct thorough market research to identify trends, competitor products, and customer needs.& Analyze market data to define target audiences and refine marketing strategies accordingly.

2.Product Positioning : Develop a clear and compelling value proposition for each cosmetic raw material product.& Collaborate with the product development team to ensure a deep understanding of product features and benefits.

3.Marketing Strategy : Develop comprehensive marketing strategies to drive product awareness and sales.& Create and implement marketing campaigns across various channels, such as digital platforms, trade shows, and print media.

4.Content Creation : Generate engaging and informative content, including product descriptions, blog posts, and social media updates.& Collaborate with the creative team to develop visually appealing and effective marketing materials.

5.Customer Engagement : Build and maintain strong relationships with key clients, understanding their needs and providing appropriate solutions.& Organize and participate in customer events, workshops, and training sessions.

6.Sales Support : Work closely with the sales team to provide them with the necessary tools and materials to effectively sell cosmetic raw materials.& Conduct training sessions for the sales team on product knowledge and selling points.

7.Analytics and Reporting : Monitor and analyze the performance of marketing campaigns.& Provide regular reports on key performance indicators and make data-driven recommendations for improvements.

8.Regulatory Compliance : Stay updated on industry regulations and ensure all marketing materials comply with relevant standards.

PREFERRED SKILLS :

Skills Required

Market Analysis, Product Development, Supply Chain Management, Brand Strategy, Sales Forecasting, Project Management